Digital TV News: Michael Hudes

LG Ads study shows dramatic shift to CTV for live sports
Feb 6, 2025 – LG Ad Solutions has released findings from a study on the habits of sports viewers in the US, UK and Canada, revealing a dramatic shift toward CTV as the primary platform for live sports.
News categories: LG Ad Solutions, Michael Hudes, Advertising, Canada, Digital TV, Market Research, Streaming, UK, USA

74% of people in the US use their connected TV device daily
Jan 8, 2018 – YuMe (NYSE: YUME) has released the results of a new study commissioned with Nielsen on U.S. consumers’ connected device ownership and use and the implications for advertisers. The research charts the category’s growth as well as consumer behavioral shifts.
News categories: YuMe, Nielsen, Michael Hudes, Digital TV, Market Research, Mobile, Set Top Box, Streaming, USA

80% of TVs sold in China in 2015 were Smart TVs
Jan 26, 2016 – YuMe (NYSE: YUME) has announced the launch of its 2015 China Connected TV Market Development Blue Book. The Chinese CTV media and advertising industries are seeing rapid growth, with the video audience in China estimated at 439 million people.
News categories: YuMe, Nielsen CCData, UPOTV, Michael Hudes, Octopus Zhang, China, Digital TV, Market Research, Smart TV, Streaming