Digital TV News: Michael Parkes

Allen Media adds VideoAmp currency for 2023-24 Upfront season
Apr 26, 2023 – Allen Media Group (AMG) has announced that VideoAmp will be offered as a new currency in the 2023-24 Upfront season, beginning with The Weather Channel television network.
News categories: VideoAmp, Allen Media Group, Michael Parkes, Byron Allen, Advertising, Big Data, Digital TV, USA

Disney Clean Room technology integrated with VideoAmp
Dec 1, 2022 – Disney Advertising is building momentum for marketers leveraging Clean Room technology through an integration between its Audience Graph, Ad Exposure Log Files and VideoAmp’s TV Viewership footprint.
News categories: Disney Advertising, VideoAmp, Lisa Valentino, Michael Parkes, Geoffrey Calabrese, Advertising, Big Data, Digital TV, USA, Worldwide

TelevisaUnivision and VideoAmp partner on audience measurement
Jun 21, 2022 – TelevisaUnivision and VideoAmp have announced a partnership in which TelevisaUnivision will use VideoAmp’s data to power its advanced advertising solutions. TelevisaUnivision will connect VideoAmp's data to its Hispanic household graph.
News categories: VideoAmp, TelevisaUnivision, Michael Parkes, Dan Aversano, Advertising, Big Data, Digital TV, Streaming, Worldwide

Discovery and OMG plan audience measurement trials
Feb 23, 2022 – Discovery and OMG have announced a data trial pilot, aiming to validate that burgeoning measurement services provide stable and accurate audience estimates. Comscore and VideoAmp will serve as the video measurement services for the initial set of advertisers.
News categories: Discovery, Inc., Omnicom Media Group, Comscore, VideoAmp, Jon Steinlauf, Geoff Calabrese, Carol Hinnant, Michael Parkes, Advertising, Big Data, Digital TV, USA

VideoAmp creates combined Smart TV and STB viewing dataset for the U.S.
Mar 31, 2020 – VideoAmp has launched the most comprehensive and accurate commingled dataset in the US, boasting 26M households and 37M devices. VideoAmp has partnered with two of the largest Smart TV OEMs and 38 MVPDs for its viewership data.
News categories: VideoAmp, Randy Laughlin, Michael Parkes, Jonathan Steuer, Maggie Zhang, Andrea Palmer, Advertising, Big Data, Content Identification, Digital TV, Set Top Box, Smart TV, USA