Digital TV News: Mike Shehan
SpotX releases report on the state of video advertising on OTT
Feb 6, 2018 – SpotX has announced findings from study that found that 85% of leading pay TV providers, pure-play OTT providers, content owners, and advertisers believe leveraging third-party data is a strong driver for the adoption of audience-based buying and selling of ads on OTT.
News categories:
SpotX, Kagan, Mike Shehan, Michelle Abraham, Ashwin Navin, Advertising, Digital TV, Market Research, Streaming, USA
SpotX fully acquired by RTL Group
Aug 30, 2017 – SpotX has announced that RTL Group will acquire all remaining shares in SpotX. The investment demonstrates RTL Group’s continued commitment to its ambitious ad tech strategy and recognition of SpotX’s impressive growth and execution of its strategic objectives.
News categories:
SpotX, RTL Group, Mike Shehan, Steve Swoboda, Bert Habets, Guillaume de Posch, Advertising, MandA, USA, Worldwide
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