Digital TV News: NCC Media
NCC Media rebrands as Ampersand; updates products
Sep 23, 2019 – NCC Media is changing its name to Ampersand. At the same time, the company is introducing several solutions for programmers and advertisers at this year's Advertising Week Conference in New York.
News categories:
Ampersand, Nicolle Pangis, Advertising, Big Data, Digital TV, USA
LiveRamp to acquire Data Plus Math
Jun 24, 2019 – LiveRamp (NYSE: RAMP) has announced that it is to acquire Data Plus Math. Data Plus Math is a media measurement company that works with brands, agencies, cable operators, streaming TV services, and networks to tie cross-screen ad exposure with real-world outcomes.
News categories:
LiveRamp, Data Plus Math, Scott Howe, John Hoctor, Advertising, Big Data, Digital TV, MandA, Worldwide
Comcast partners with Charter, Cox on addressable advertising
Jun 18, 2019 – Comcast Advertising (Nasdaq: CMCSA) has announced the launch of an initiative called On Addressability. The broad goal of the initiative is to help the industry deliver an addressable solution that maximizes the impact and value of television as a marketing platform.
News categories:
Comcast, Spectrum Reach, Cox Media, NCC Media, Marcien Jenckes, David Kline, Louis Gump, Nicolle Pangis, Advertising, Big Data, Cable TV, Digital TV, USA
NCC Media and OpenAP announce advanced TV partnership
Jun 18, 2019 – NCC Media and OpenAP have announced a partnership to further standardize audience-based TV buying across a greater share of the television ecosystem through the use of OpenAP's advanced audience segment definitions.
News categories:
NCC Media, OpenAP, Nicolle Pangis, David Levy, Advertising, Big Data, Digital TV, USA
NCC Media connects online inventory to its TV advertising platform
Mar 18, 2019 – NCC Media has announced the launch of digital buying capabilities that extend the reach of its TV advertising platform. The move creates an all-screen advertising solution, enabling marketers to deliver coordinated digital ads to the same households reached by their TV campaigns.
News categories:
NCC Media, Nicolle Pangis, Andrew Ward, Advertising, USA
Charter, Comcast and Cox form group to sell advanced advertising
Apr 4, 2018 – Charter Communications (NASDAQ: CHTR), Comcast (NASDAQ: CMCSA) and Cox Communications, owners of NCC Media, have announced that they are creating a new division within NCC to design, deploy and sell unified advertising solutions across NCC's participants' national footprint.
News categories:
NCC Media, Comcast, Cox Communications, Charter Communications, Greg Schaefer, Andrew Ward, David Watson, Marcien Jenckes, Pat Esser, Billy Farina, Thomas M. Rutledge, David Kline, Advertising, Cable TV, Digital TV, USA
Latest News
- Tata Motors selects HARMAN Automotive's in-vehicle app store
- Media Distillery to power Swisscom ad-free replay product
- MagentaTV strengthens addressable TV business with Equativ
- Deutsche Telekom selects Broadpeak Cloud DVR solution for MagentaTV
- Nexxen empowers Australian advertisers using VIDAA ACR data
- TargetVideo integrates AI for video content categorization
- Meta opens Quest OS to third-party hardware makers
- Aferian to implement further cost reductions at Amino
- Paramount to exclusively represent SkyShowtime advertising sales
- Sky Sports Main Event latency reduced on Entertainment OS devices
- Netflix posts first quarter 2024 results and outlook
- Graham Media Group selects Bitmovin Playback
- Dialog, Axiata Group, Bharti Airtel agree on merger in Sri Lanka
- Yahoo brings identity solutions to CTV
- Plex has largest FAST line-up with 1,112 channels
- TV3 migrates from on-prem servers to AWS Cloud with Redge
- Virgin Media partners with PubMatic to scale FAST advertising
- Interactive TV news channel unveiled by ROXi and Sinclair
- Spideo and OTTera unveil personalisation collaboration at NAB Show 2024
- Amagi integrates Intertrust DRM for FAST services