Digital TV News: Natalie Gabathuler-Scully
Vevo using TripleLift for dynamic overlay ads
Sep 14, 2022 – Vevo has partnered with TripleLift to launch dynamic overlay ads, specifically for Vevo’s linear-programmed TV channels. Vevo’s overlay ads are delivered within contextually relevant content.
News categories:
TripleLift, Vevo, Michael Shields, Natalie Gabathuler-Scully, Advertising, Digital TV, Streaming, Worldwide
Latest News
- Set-top box market contraction will stabilize post-2024
- Red Bee, Nowtilus and Equativ launch FAST channels on LG Smart TVs with High View
- Pixalate releases H1 2022 CTV ad supply chain trends report
- Amazon upgrades Fire TV Cube and Alexa Voice Remote
- Metaverse device installed base to reach 100 million in 2024
- Smart speaker shipments exceeded 33 million in 2Q 2022
- iWedia to deliver Live TV app for Google TV and Android TV devices
- 35 million US internet households interested in cloud gaming subscription
- Japan SVOD revenue to grow at 10.1% CAGR during 2022-2027
- DAZN acquires Eleven Sports and Team Whistle
- Cignal TV enhances Cignal Play app with Quickplay
- UK entertainment and media companies hold their nerve despite economic headwinds
- TV5MONDE adds TV5MONDE Pacifique HD to its bouquet on AsiaSat 5
- NEXTGEN TV begins broadcasting in Roanoke-Lynchburg
- TripleLift and Zype to bring in-show programmatic ads to CTV
- OpenAP announces interoperability with FreeWheel, Magnite and Xandr
- Sky Stream IP-only STB to launch in the UK on October 18th
- MultiChoice launches DStv Streama STB in South Africa
- Skytel expands video services in Mongolia with Mirada
- Report from the CTA explores gaming's post-pandemic popularity