Digital TV News: Peter Olsen
Broadcast and cable networks test linear addressable TV ad platform with Nielsen
Jan 7, 2020 – Nielsen (NYSE: NLSN) has announced the beta launch of its Addressable TV platform. As part of the beta, leading programmers will test the solution by running addressable ad campaigns and evaluating how it interoperates with their workflows.
News categories:
Nielsen, Kelly Abcarian, Peter Olsen, Kim Kelleher, Mike Dean, Keith Kazerman, Dan Aversano, Advertising, Big Data, Cable TV, Digital TV, USA
LiveRamp to acquire Data Plus Math
Jun 24, 2019 – LiveRamp (NYSE: RAMP) has announced that it is to acquire Data Plus Math. Data Plus Math is a media measurement company that works with brands, agencies, cable operators, streaming TV services, and networks to tie cross-screen ad exposure with real-world outcomes.
News categories:
LiveRamp, Data Plus Math, Scott Howe, John Hoctor, Advertising, Big Data, Digital TV, MnA, Worldwide
Latest News
- INVIDI extends addressable TV partnership with Tata Elxsi
- SVOD subscriptions grew by 28% in 2019
- ATEME negotiating acquisition of ANEVIA
- Charter residential video customers up 102,000 in 2Q 2020
- QNET Telecom selects ATEME for video transcoding
- Discovery joins On Addressability dynamic ad insertion initiative
- 3SS and Hoppr enable monetization on Android TV
- Liberty Latin America to acquire Telefónica’s operations in Costa Rica
- KDDI selects VisualOn media player for au Smart Pass
- PMG and American Tower partner to accelerate ATSC 3.0 SFN deployment
- Eurofins updates testing services for CI Plus 2.0
- Eutelsat 8 West B selected by Strong Roots for Ethiopian FTA DTH
- Yes partners with Synamedia to achieve broadcast-equivalent latency
- Seven broadcasters launch NEXTGEN TV in Portland, OR
- Global TV panel shipments decline 8.4% YoY in 1H20
- Linear TV remains dominant form of television viewership in 2019
- ACCESS adds NetRange App Store to its in-vehicle infotainment offer
- iSpot provides attribution and OTT measurement for OpenAP ads
- Humax announces Android TV STB supporting AV1 and HDR10
- Kaltura to power CETIN's wholesale Cloud TV service for the CEE region