Digital TV News: Pre-Meditated Media
CIMM identifies best ways to combine STB and Smart TV data
Jan 28, 2021 – The CIMM has released a study identifying best practices for integration of STB and Smart TV data. The combination comes closer to creating nationally representative data sets for linear and streaming TV programming and advertising use cases.
News categories:
CIMM, Pre-Meditated Media, Jane Clarke, Gerard Broussard, Howard Shimmel, Advertising, Big Data, Digital TV, Set Top Box, Smart TV, USA, Worldwide
CIMM launches best practices study on combining Smart TV and STB data
May 1, 2020 – CIMM has announced the launch of a study to develop best practices in building large scale, granular data sets to measure all forms of TV viewing by combining the anonymous viewing data from both Smart TVs and STBs.
News categories:
CIMM, Pre-Meditated Media, Jane Clarke, Gerard Broussard, Howard Shimmel, Big Data, Content Identification, Digital TV, Set Top Box, Smart TV, USA
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