Digital TV News: Reed Barker
Xandr Community brings together advertisers, publishers, and consumers
May 14, 2019 – Xandr, AT&T's advertising and analytics company, has announced the formation of Community, a curated marketplace of publishers that enables advertisers to reach their audiences at scale in a brand-safe, privacy-protected, premium video environment.
News categories:
Xandr, Brian Lesser, Donna Speciale, Henry Embleton, Mark Rotblat, Reed Barker, Advertising, Big Data, Digital TV, USA
Philo unveils connected TV ad platform
Apr 17, 2019 – Streaming television service Philo has revealed a roster of top advertising technology and sales partners as part of the company’s drive to reach advertisers looking for a brand-safe programming solution in the booming vMVPD marketplace.
News categories:
Philo, Reed Barker, Advertising, Digital TV, OTT, USA
Latest News
- 2020 semiconductor market to decline 0.9% due to coronavirus
- Over 11,000 TV channels were available in Europe in 2019
- Disney+ already at 50 million subscribers
- Crave now available on Roku devices in Canada
- Vodafone selects Synamedia for global cloud TV platform
- Neustar and iSpot.tv unify TV and digital attribution
- Comscore and JW Player partner on contextual targeting for video advertising
- Taiwan Broadband Communications adds HBO GO
- AR/VR IC market to grow to $7.75bn by 2026 at 23.3% CAGR
- 24i powers streaming video experience for Topic
- Roku launches The Roku Channel in the UK
- Verimatrix integrates server-side watermarking with Akamai
- SVOD and T-VOD drive Korean market to new levels
- HbbTV releases HbbTV Conformance Test Suite v2020-1
- NZ: Netflix, Lightbox and Prime Video double viewership in 2019
- KT to build IPTV service for 3BB TV in Thailand
- 10 million more digital pay TV subscribers for Eastern Europe by 2025
- US: 44% with a vMVPD switched from a traditional pay TV service
- BritBox app launches on LG Smart TVs
- Contentos integrates Theta Network decentralized video delivery for COS.tv