Digital TV News: Renan Abgrall
Realytics and Smart build targeted TV advertising with Bouygues Telecom
Feb 3, 2022 – Bouygues Telecom, Realytics and Smart have launched TVMOTIK. Their alliance, with the solution it offers, will support TV channels in providing targeted advertising offers via Bouygues Telecom's home gateways.
News categories:
Bouygues Telecom, Realytics, Smart Adserver, Renan Abgrall, Guillaume Belmas, Arnaud Créput, Advertising, Big Data, Digital TV, France, Gateway, IPTV
Bouygues Telecom and NRJ GLOBAL to deploy addressable TV
Apr 20, 2021 – Bouygues Telecom and NRJ GLOBAL have signed an addressable TV agreement. NRJ GLOBAL will use Bouygues Telecom's stock of 4 million boxes to offer targeted advertising on linear TV this autumn.
News categories:
Bouygues Telecom, NRJ GLOBAL, Renan Abgrall, Cécile Chambaudrie, Advertising, Digital TV, France, IPTV
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