Digital TV News: Rhys McLachlan

ITV increases investment in InfoSum
Jan 24, 2023 – ITV has announced a further investment in data technology company InfoSum, increasing its investment by 50%. InfoSum technology is used in a range of new and existing advertising products from ITV.
News categories: ITV, InfoSum, Rhys Mclachlan, Brian Lesser, Advertising, Big Data, Digital TV, MandA, UK

ITV launches Planet V addressable advertising platform
Oct 5, 2020 – ITV's advertising platform, Planet V has gone live. Planet V gives advertisers and agencies control over the planning, purchasing and reporting of their campaigns across ITV’s VOD service, the ITV Hub.
News categories: ITV, Amobee, Rhys McLachlan, Ryan Jamboretz, Advertising, Big Data, Digital TV, Streaming, UK

First targeted, addressable TV advertising campaign over IPTV is announced
Jan 29, 2008 – Packet Vision has announced the completion of the world's first targeted TV advertising campaign to a predefined audience. The campaign, featuring a Mediacom financial client, ran daily on Channel 4 between 16 and 31 October.
News categories: Packet Vision, Advertising, Content Distribution, Digital TV, IPTV, UK