Digital TV News: Richard Nunn
Comcast Technology Solutions and FreeWheel bring programmatic ads to STB VOD
Jun 9, 2020 – Comcast Technology Solutions and FreeWheel have announced a solution that brings programmatic capabilities to STB VOD video inventory, unifying it with other inventory sold across connected TV and digital video channels.
News categories:
FreeWheel, Comcast Technology Solutions, Dave Clark, Richard Nunn, Jason Kanefsky, Advertising, Big Data, Digital TV, Set Top Box, USA
Latest News
- Megacable subscribers up 51,000 in 4Q 2020
- New AT&T, TPG entity to take over AT&T’s U.S. video business
- Oregan middleware deployed on Megacable XView+ STBs
- 3SS set to double reach in 2021
- Future of TV in Australia is linear + BVOD
- Sky UK extends satellite capacity contract with SES
- Comscore and Samba TV extend CTV data partnership to Australia
- AMC Networks and OMG complete first U.S. addressable campaign
- ENGINE launches cookieless data solutions for CTV and omnichannel media
- CEVA MotionEngine Smart TV software part of LG webOS
- Brazil's MultTV upgrades IPTV system with Beenius
- Bharti Airtel enters Ad Tech industry with Airtel Ads
- Broadpeak upgrades BkYou ad personalization solution
- Nigeria sets-up Digital Switch Over task force
- LG opens webOS Smart TV platform to other TV brands
- Cloud gaming to have huge impact on games distribution
- SpotX to serve as supply-side platform for Redbox
- Vestel brings Twitch to Smart TVs across Europe
- Cablenet rolls-out Amino STBs in Cyprus
- North American pay TV subscriber losses to slow