Digital TV News: Richard Poustie
BARB commissions Kantar Focal Meter for UK TV audience measurement
Jun 11, 2019 – BARB has commissioned Kantar to roll out its Focal Meter to measure viewing across four screens (TV, smartphone, tablet and PC) of IP-delivered video content. This complements Kantar's People Meter which currently measures linear and time-shifted content viewed on TV Sets.
News categories:
Kantar, BARB, Richard Poustie, Advertising, Big Data, Digital TV, Streaming, UK
Kantar Media publishes annual DIMENSION report
May 1, 2018 – Kantar Media has published its annual DIMENSION report. The study reveals that while consumer attitudes towards advertising have stayed consistent, there remains an opportunity for marketers to improve creativity and holistic cross-platform measurement.
News categories:
Kantar Media, Richard Poustie, Advertising, Ireland, Market Research, Mobile, UK
Latest News
- Larger-sized TVs to drive 8% growth in display area demand
- DASH Industry Forum (DASH-IF) becomes part of the SVTA
- Sky Stream to launch in Germany on July 31st
- Bitcentral ViewNexa integrates Pixalate Analytics
- Canal+ could be listed on the London Stock Exchange
- OKAST and Bouygues Telecom launch app for tourists in France
- towerCast deploys ENENSYS DVB-SIS for UHD DTT broadcasting
- LG adds Disney+ to its Automotive Content Platform
- Ofcom releases Communications Market 2024 report
- SES selects Ateme technology for sports broadcasting
- Perifery launches AI+ 2.0 to revitalize and monetize media content
- TMT Insights adds ThinkAnalytics to operational management platform
- Prime develops Android TV stick for sooka in Malaysia
- Foxtel selects Watching That to monitor ad-supported streaming
- In the US, time spent streaming surged to over 40% in June
- Bedrock releases M6+ on Apple Vision Pro in France
- Sunn Stream chooses Brightcove for new streaming service
- Anghami selects Bitmovin VOD encoder
- Global E&M revenues projected to hit $3.4 trillion in 2028
- Italy approves regulation defining icon for DTT devices