Digital TV News: Richie Hyden
Comscore segments added to IRIS.TV's Contextual Video Marketplace
Mar 2, 2020 – Comscore (NASDAQ: SCOR) and IRIS.TV have announced that Comscore’s brand safety and contextual categorization segments are now available for activation in IRIS.TV's Contextual Video Marketplace.
News categories:
IRIS.TV, Comscore, Richie Hyden, Rachel Gantz, Todd Randak, David Clutter, Jeremy Steinberg, Advertising, Big Data, Digital TV, OTT, USA
MediaMath launches contextual ad targeting for video with IRIS.TV
Jun 11, 2019 – MediaMath has announced the launch of a buy-side video contextual targeting solution for programmatic video in partnership with IRIS.TV. IRIS.TV is able to surface the context of video content to ad servers in any video playback environment.
News categories:
IRIS.TV, MediaMath, Richie Hyden, Mike Fisher, Advertising, Big Data, Digital TV, Worldwide
IBM Watson Media and IRIS.TV team up to launch AI-powered video recommendations
Sep 12, 2018 – IBM Watson Media (NYSE: IBM) and IRIS.TV has announced the launch of Video Recommendations, an AI content personalization engine designed to help publishers boost viewer engagement through highly relevant video programming recommendations.
News categories:
IBM, IRIS.TV, David Mowrey, Richie Hyden, Big Data, Digital TV, Worldwide
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