Digital TV News: Rick Ducey
BIA/Madhive report examines growth in US OTT ad spending
Sep 29, 2022 – A Madhive-sponsored report from BIA Advisory Services examines local OTT advertising trends, and programmatic buying that provides access to a network of OTT ad inventory from a variety of publishers.
News categories:
BIA Advisory Services, Madhive, Advertising, Digital TV, Market Research, Streaming, USA
PMG and American Tower partner to accelerate ATSC 3.0 SFN deployment
Jul 29, 2020 – Public Media Group (PMG) has formed an alliance with American Tower to create a turnkey ATSC 3.0 SFN solution for TV stations. Both companies will build out the networks, while PMG will own, operate and manage the infrastructure.
News categories:
Public Media Group, American Tower, Joe Chinnici, Steve Vondran, Rick Ducey, ATSC 3, Content Distribution, Digital TV, USA
NextGen TV offers clear upside potential according to BIA
Jan 16, 2020 – BIA’s forecast for NextGen TV reveals that local TV Groups stand to increase their revenue growth by 50% within the next ten years from NextGen TV rollouts. The potential growth rate with advanced TV has an 8.0% CAGR revenue growth opportunity compared to a 3.8% CAGR baseline.
News categories:
BIA, Rick Ducey, Mark Fratrik, ATSC 3, Digital TV, Market Research, USA
Improvements in Advanced TV to propel U.S. local video advertising
Feb 6, 2018 – Progress in Advanced TV and the U.S. industry’s commitment to new methods that will improve interactivity and the viewer experience will help with the ascent of local video advertising in 2018, according to BIA/Kelsey.
News categories:
BIA/Kelsey, Rick Ducey, Advertising, Digital TV, Market Research, USA
BIA/Kelsey and comScore partner on local market audience/ratings metrics
Apr 21, 2017 – BIA/Kelsey and comScore have announced a partnership that will integrate comScore’s local television audience measurement information with BIA/Kelsey’s local advertising spending data and forecasts.
News categories:
BIA/Kelsey, comScore, Rick Ducey, Steven Walsh, Advertising, Big Data, Digital TV, USA
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