Digital TV News: Rob Weisbord
Sinclair unifies ad sales with Operative Media
May 4, 2021 – Sinclair Broadcast (Nasdaq: SBGI) is to use Operative Media's AOS advertising sales management platform to consolidate all sellable assets across its platforms and markets into a single ad sales system.
News categories:
Sinclair, Operative Media, Rob Weisbord, Brian Bark, Lorne Brown, Advertising, USA
Videa announces spot television industry’s first open data exchange APIs
Sep 24, 2019 – Videa has made available free, transparent, TIP-based API specifications helping to pave the way for programmatic transactions and software integrations. The APIs include specifications for inventory, RFPs, proposals, orders, makegoods and pre and post logs.
News categories:
Videa, Shereta Williams, Rob Weisbord, Dave Villano, Advertising, Big Data, Digital TV, USA
Tru Optik and ZypMedia provide local ad marketplace for Sinclair Broadcast OTT
Mar 5, 2018 – Tru Optik is working with ZypMedia to power an OTT marketplace for Sinclair Broadcast. Local advertisers will be able to use ZypMedia’s platform to create targeted campaigns across all CTV screens using third party demographic data and advertiser first party data.
News categories:
Tru Optik, ZypMedia, Sinclair Broadcast, Andre Swanston, Raman Ahuja, Rob Weisbord, Advertising, Digital TV, Streaming, USA
Latest News
- NextGen TV launches in Shreveport, LA
- Sunrise deploys Media Distillery to enhance TV user experience
- Vewd brings in-vehicle streaming to Renesas R-Car automotive chipsets
- Omdia expects pay TV & online video subscriptions to pass 3 billion in 2027
- SeaChange Advanced Advertising Platform selected by Armstrong and BEAM
- U.S. streaming video consumers becoming more price sensitive
- SES-22 to launch on June 29th
- Euronews added to ZEASN's FAST service for smart TVs
- Orange to integrate DAZN sports in Spain
- BuyDRM to provide streaming security for Samsung TV Plus
- MEASAT-3d and GSAT-24 successfully placed into orbit
- Horizon Media to trial Comscore Local TV measurement data
- TikTok now available on VIZIO Smart TVs
- Irdeto announces results for its 2022 financial year
- Magnite launches programmatic offering in Australia with Samsung Ads
- Comscore adds multi-platform CTV measurement for India
- Frost & Sullivan names Samba TV #1 in TV viewership data capability
- South Korea pay-TV revenues to grow slowly to $6.9bn by end 2026
- UK's BARB releases Establishment Survey data for Q1 2022
- Metaverse Standards Forum launched