Digital TV News: Rob Weisbord
Sinclair unifies ad sales with Operative Media
May 4, 2021 – Sinclair Broadcast (Nasdaq: SBGI) is to use Operative Media's AOS advertising sales management platform to consolidate all sellable assets across its platforms and markets into a single ad sales system.
News categories:
Sinclair, Operative Media, Rob Weisbord, Brian Bark, Lorne Brown, Advertising, USA
Videa announces spot television industry’s first open data exchange APIs
Sep 24, 2019 – Videa has made available free, transparent, TIP-based API specifications helping to pave the way for programmatic transactions and software integrations. The APIs include specifications for inventory, RFPs, proposals, orders, makegoods and pre and post logs.
News categories:
Videa, Shereta Williams, Rob Weisbord, Dave Villano, Advertising, Big Data, Digital TV, USA
Tru Optik and ZypMedia provide local ad marketplace for Sinclair Broadcast OTT
Mar 5, 2018 – Tru Optik is working with ZypMedia to power an OTT marketplace for Sinclair Broadcast. Local advertisers will be able to use ZypMedia’s platform to create targeted campaigns across all CTV screens using third party demographic data and advertiser first party data.
News categories:
Tru Optik, ZypMedia, Sinclair Broadcast, Andre Swanston, Raman Ahuja, Rob Weisbord, Advertising, Digital TV, OTT, USA
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