Digital TV News: Scott N. Brown

Roku to acquire Nielsen’s Advanced Video Advertising business
Mar 1, 2021 – Roku (NASDAQ: ROKU) has agreed to acquire Nielsen’s (NYSE: NLSN) Advanced Video Advertising (AVA) business, which includes Nielsen’s video automatic content recognition (ACR) and dynamic ad insertion (DAI) technologies.
News categories: Roku, Nielsen, Louqman Parampath, Scott N. Brown, Advertising, Big Data, Digital TV, MandA, OTT, Smart TV, USA, Worldwide

Nielsen now tracking premium theatrical films on VOD platforms
Jan 12, 2021 – Nielsen (NYSE: NLSN) has launched a Theatrical Video On-Demand (TVOD) measurement service as a way to capture viewing to movie releases that are directly available on demand through streaming/MVPD platforms.
News categories: Nielsen, Scott N. Brown, Big Data, Digital TV, OTT, USA

Nielsen's TV ratings platform moves to AWS
Jul 16, 2019 – Nielsen (NYSE: NLSN) has announced that as part of an initiative to transform the technology that powers its products and services, it has migrated its core National Television Audience Measurement processing to a cloud-based infrastructure.
News categories: Nielsen, AWS, Scott N. Brown, Stephen Orban, Advertising, Big Data, Digital TV, USA