Digital TV News: Sean Muller
Neustar and iSpot.tv unify TV and digital attribution
Apr 8, 2020 – Neustar is to make iSpot’s TV ad measurement data available within its management, attribution and analytics platforms, providing a granular and complete view of the full customer journey inclusive of linear, addressable, and OTT TV exposure.
News categories:
Neustar, iSpot.tv, Michael Schoen, Sean Muller, Advertising, Big Data, Worldwide
LiveRamp launches IdentityLink for television
Mar 5, 2018 – LiveRamp (NASDAQ: ACXM) has announced the extension of its IdentityLink platform to television. For the first time, brands, agencies, programmers and technology platforms will be able to execute people-based TV media planning, buying and measurement that is scalable and secure across the TV ecosystem.
News categories:
LiveRamp, Allison Metcalfe, Anneka Gupta, Advertising, Big Data, Digital TV, USA
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