Digital TV News: Singular

DoubleVerify exposes 'ViperBot' CTV ad fraud scheme
Mar 24, 2022 – DoubleVerify (NYSE: DV) has announced the discovery of 'ViperBot', an advertising fraud scheme that attempts to steal over $8 million each month in ad spend across connected television (CTV) and mobile video.
News categories: DoubleVerify, Mark Zagorski, Jack Smith, Advertising, Content Protection, Digital TV, Streaming, USA

Disney Advertising trials expanded cross-platform measurement
Mar 1, 2022 – Disney Advertising has announced that is building expanded measurement solutions with longstanding collaborators Samba TV, ComScore and Nielsen through trials with agency powerhouses Omnicom Media Group and Publicis Media.
News categories: Disney Advertising, Samba TV, Publicis, Comscore, Lisa Valentino, Ashwin Navin, John Muszynski, Carol Hinnant, Advertising, Big Data, Digital TV, USA, Worldwide

vMVPD subscribers in the U.S. represent 11% of TV households
Feb 22, 2022 – Research from Omdia has found that, at the end of 2021, there were 13.6 million virtual pay-TV subscriptions in the U.S., representing approximately 11% of TV households. Traditional pay TV subscriptions saw a 7% decline.
News categories: Omdia, Sarah Henschel, Max Signorelli, Digital TV, Market Research, Streaming, USA

Comscore launches single-source cross-platform measurement solution
Jan 5, 2022 – Comscore (Nasdaq: SCOR) is introducing Comscore Everywhere, a single-source unified cross-platform measurement solution. Comscore Everywhere provides a deduplicated view of media consumption across media and screens.
News categories: Comscore, David Algranati, Bill Livek, Advertising, Big Data, Digital TV, USA

Roku introduces 4K and 4K+ streaming sticks
Sep 20, 2021 – Roku (NASDAQ: ROKU) has unveiled its Roku Streaming Stick 4K, offering powerful 4K streaming in a portable form factor, and the Roku Streaming Stick 4K+ which features the Roku Voice Remote Pro.
News categories: Roku, Mark Ely, Digital TV, Set Top Box, Streaming, USA

DIRECTV becomes a standalone video business
Aug 5, 2021 – AT&T and TPG have closed their agreement to establish DIRECTV as a separate company. The new company now owns and operates the former AT&T U.S. and Puerto Rico video businesses consisting of satellite, streaming and IP video services.
News categories: DIRECTV, Bill Morrow, Digital TV, MandA, Puerto Rico, Satellite, USA

Univision to launch unified global streaming service
Jun 29, 2021 – Univision has unveiled plans for a global streaming service, which will included both free ad-supported and premium subscription-based options, to launch in the U.S. and Latin America in 2022.
News categories: Univision, Pierluigi Gazzolo, Rodrigo Mazon, Wade Davis, Digital TV, Latin America, Streaming, USA

Comscore wins back local TV measurement at Capitol Broadcasting
Jun 7, 2021 – Comscore (Nasdaq: SCOR) has announced an agreement to provide Capitol Broadcasting with local TV measurement, including for WRAL & WRAZ in Raleigh, NC.
News categories: Comscore, Capitol Broadcasting, Steve Walsh, Joel Davis, Advertising, Big Data, Digital TV, USA

WarnerMedia and Discovery combine entertainment assets in standalone company
May 17, 2021 – AT&T (NYSE:T) and Discovery (NASDAQ: DISCA, DISCB, DISCK) have agreed to combine WarnerMedia's entertainment, sports and news assets with Discovery's non-fiction and international entertainment and sports businesses to create a standalone global entertainment company.
News categories: AT&T, Discovery, Inc, John Stankey, David Zaslav, Digital TV, MandA, Streaming, USA, Worldwide