Digital TV News: Soo Jin Oh
FreeWheel and Comscore launch Connected TV contextual targeting
Sep 29, 2022 – FreeWheel and Comscore have announced that media buyers using FreeWheel's demand-side platform, Beeswax, now have access to Comscore’s Predictive Audiences and CTV brand protection offering.
News categories:
FreeWheel, Comscore, Soo Jin Oh, Rachel Gantz, Advertising, Digital TV, Streaming, USA
Gamut selects iSpot ACR for TV ad measurement
Oct 21, 2020 – Gamut has announced the selection of iSpot as its connected TV (CTV) ACR measurement provider. Gamut will use iSpot's capabilities to measure the incremental reach of its local OTT ad campaigns.
News categories:
Gamut, iSpot, Soo Jin Oh, Stuart Schwartzapfel, Advertising, Big Data, Digital TV, Streaming, USA
Tastemade selects Gamut to grow local OTT ad sales
Aug 13, 2020 – Gamut and Tastemade have announced that Gamut will now have access to Tastemade's 24/7 Streaming Network inventory – a channel that features programming in the categories of Food, Travel, and Home & Design.
News categories:
Gamut, Tastemade, Soo Jin Oh, Jeff Imberman, Advertising, Digital TV, Streaming, USA
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