Digital TV News: Stephanie Wong
U.S. antenna penetration grows 38% in 2020
Feb 9, 2021 – According to Horowitz Research's State of OTA 2020 study, 40% of U.S. TV content viewers 18+ report owning an antenna, up 29% Y-o-Y. This translates to approximately 48.4 million households with an antenna.
News categories:
Horowitz Research, Stephanie Wong, ATSC 3, Digital TV, Market Research, USA
One-third of U.S. TV content viewers report owning an antenna
Apr 24, 2019 – The latest data from Horowitz Research reveal that while TV content viewers in the U.S. are experimenting with new streaming services like YouTube TV, Sling TV, and others, a traditional viewing technology is re-emerging: antennas.
News categories:
Horowitz Research, Stephanie Wong, Adriana Waterston, Digital TV, Market Research, Streaming, Terrestrial, USA
Streaming far surpasses VOD as the go-to source for on demand content
Apr 27, 2017 – The rise of streaming is being driven largely by the increase of streaming to the TV set, reveals the latest data from Horowitz Research’s State of Pay TV, OTT and SVOD study released to clients last week.
News categories:
Horowitz Research, Stephanie Wong, Digital TV, Market Research, Set Top Box, Streaming, USA
U.S. millennials stream more than half of their TV
May 4, 2016 – Streaming is the new normal for Millennials, according to Horowitz Research. Millennial (18-34 year-old) TV content viewers in the U.S. report spending 54% of their TV viewing time streaming and just 25% live.
News categories:
Horowitz, Stephanie Wong, Digital TV, Market Research, Streaming, USA
Latest News
- Proximus adds personalized suggestions from Netflix to Pickx
- Ateme services available in AWS Marketplace
- BADR-6 satellite at 26°E out of action
- Tolka software to power first certified NEXTGEN TV upgrade accessory
- SeaChange powers 'VIDAA Free' ad-supported video streaming hub
- Kudelski Digital TV segment sales lower-than-expected in Q4 2022
- Streaming TV platform Atmosphere receives funding at $1bn valuation
- CTV and gaming to generate annual digital ad spend of £4bn in the UK by 2026
- Roku and DoorDash partner to offer on-demand delivery from the TV
- Magnite announces next generation CTV and OTT monetization platform
- Irdeto enhances software DRM to prevent content key extraction
- T-Mobile NL partners with Witbe to guarantee IPTV service quality
- Global semiconductor sales grew 3.2% in 2022 despite H2 slowdown
- Veset acquired by PLAY Japan
- Hisense no. 1 in TV shipments in December 2022
- LG adds Apple integrations to webOS Hub smart TV platform
- Market turbulence set to define media industry in 2023
- Huawei brings stc tv streaming to its users in the MENA region
- Sky rolls out Entertainment OS 1.1 update
- Comedy most pirated genre of entertainment