Digital TV News: Stu Schwartzapfel
Crackle Plus extends measurement relationship with iSpot.tv
Jul 6, 2022 – Crackle Plus (Nasdaq: CSSE) has renewed its relationship with iSpot.tv. iSpot.tv will continue to provide its Unified Measurement to the brands working with Crackle Plus to quantify the incremental reach delivered over linear.
News categories:
Crackle, iSpot.tv, Darren Olive, Stu Schwartzapfel, Advertising, Big Data, Digital TV, Streaming, USA
iSpot provides attribution and OTT measurement for OpenAP ads
Jul 28, 2020 – OpenAP has announced a partnership with iSpot to enable activation of attribution and OTT measurement for ad campaigns in the OpenAP Market. OpenAP members include AMC Networks, FOX, NBCUniversal, ViacomCBS, Univision and The Weather Channel.
News categories:
OpenAP, iSpot, Ed Davis, Stu Schwartzapfel, Advertising, Big Data, Digital TV, Streaming, USA, Worldwide
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