Digital TV News: Tim Busch
Nexstar transitions ad sales to impressions-based currency
Oct 28, 2019 – Nexstar Broadcasting (Nasdaq: NXST) is to transition its advertising sales to a cost-per-impression (CPM) model. Nexstar has been working with Comscore to develop suitable audience measurement metrics for all of its video platforms.
News categories:
Nexstar, Comscore, Tim Busch, Steve Walsh, Advertising, Big Data, Digital TV, USA
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