Digital TV News: Tim Sims
AMC Networks enables programmatic ad buying on linear networks
Oct 26, 2023 – AMC Networks has enabled programmatic ad buying on three of its linear networks, allowing advertisers to purchase ad inventory using their existing programmatic buying platforms.
News categories:
AMC Networks, FreeWheel, The Trade Desk, Canoe Ventures, Evan Adlman, Mark McKee, Tim Sims, Shenan Reed, Advertising, Digital TV, USA
Disney Advertising expands deal with The Trade Desk
Jul 12, 2022 – Disney Advertising and The Trade Desk have reached an agreement to enable the integration of Disney's Audience Graph with the open-source identity framework, Unified ID 2.0, within a secure environment.
News categories:
The Trade Desk, Rita Ferro, Tim Sims, Aaron LaBerge, Advertising, Big Data, Digital TV, Worldwide
Nearly half of American TV viewers already cordless
Jun 29, 2021 – Cordless TV consumers are on track to become the predominant TV consumer in the next year, according to the fourth Future of TV survey of more than 4,000 U.S. adults by The Trade Desk (Nasdaq: TTD).
News categories:
The Trade Desk, Tim Sims, Digital TV, Market Research, USA
Tubi supports Unified ID 2.0 initiative
Jun 22, 2021 – Tubi has announced that it will be the first CTV publisher to implement Unified ID 2.0, the new industry-wide approach to internet identity that preserves the value of relevant advertising across digital ecosystems.
News categories:
Tubi, Mark Rotblat, Tim Sims, Advertising, Big Data, Digital TV, USA
Survey shows 27% of U.S. households plan to cut cable TV in 2021
Jan 12, 2021 – U.S. households are cancelling their cable subscriptions more rapidly than previously reported. Data from The Trade Desk (Nasdaq: TTD) shows 27% of U.S. cable TV subscribers are planning to cut their subscriptions in 2021.
News categories:
The Trade Desk, Tim Sims, Advertising, Cable TV, Digital TV, Market Research, Streaming, USA
DISH Media offers set-top box VOD inventory programmatically
Apr 22, 2020 – DISH Media has made its VOD ads available for purchase programmatically. Now advertisers can bid on this linear inventory through auctions set up with demand-side platforms and deliver ads and receive impressions immediately.
News categories:
DISH Media, The Trade Desk, Kevin Arrix, Tim Sims, Advertising, Digital TV, Set Top Box, USA
Latest News
- TISA deploys Bitmovin Live Encoder to power live sports experiences
- East Asia leading the world in subscription bundling
- Madhive selects Samba TV as audience targeting partner
- Malaysia carries out first 5G live broadcast
- N. American consumers pulling back on entertainment spending
- INVIDI to launch addressable advertising in Thailand with Thaicom and PSI
- Amagi and Phenix offer sub-second latency streaming with SSAI
- Sky Switzerland early adopter of Zattoo's Stream API product suite
- Free Live Sports launches with 100+ free streamed sports channels
- DIRECTV to acquire EchoStar video distribution business
- Fubo launches multiview beta feature on select Roku devices
- Gracenote and Amagi streamline FAST for content publishers
- Bouygues Telecom upgrades automated testing capability with Witbe
- LG and Rakuten TV launch VOD service in Europe
- Slovak Telekom selects MediaKind for next-generation TV headend
- Hallmark and Accedo expand partnership with new streaming service
- Meta introduces Orion augmented reality glasses
- California approves 'click or call to cancel' subscriptions bill
- EU clears Swisscom's acquisition of Vodafone Italia
- Barb extends campaign planning to include discovery+ and Netflix