Digital TV News: Tom Fochetta
Nielsen Digital Ad Ratings for Samsung TV Plus inventory
May 13, 2021 – Samsung Ads has announced that TV measurement from Nielsen is available for purchasing inventory on Samsung TV Plus. Nielsen Digital Ad Ratings will enable advertisers to more easily utilize Samsung TV Plus inventory.
News categories:
Nielsen, Samsung, Ameneh Atai, Tom Fochetta, Sara Sorce, Advertising, Digital TV, Smart TV, Streaming, USA
Oracle Moat to measure viewability for Samsung Ads
Jun 13, 2019 – Oracle Data Cloud has announced that Samsung Ads will integrate Moat services to measure viewability and invalid traffic for its over-the-top (OTT) inventory across Samsung Smart TV households.
News categories:
Oracle Moat, Samsung, Michelle Hulst, Tom Fochetta, Advertising, Digital TV, Smart TV, Streaming, Worldwide
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