Digital TV News: Tony Marlow

LG Ad Solutions releases 'Direct-to-Glass Playbook'
Jun 15, 2023 – LG Ad Solutions has released a 'Direct-to-Glass Playbook' to advance industry understanding of ad-supported CTV and the benefits of having a Smart TV OEM strategy.
News categories: LG Ad Solutions, Tony Marlow, Advertising, Digital TV, Smart TV, Worldwide

U.S. households spend 5.7 minutes deciding what to watch on streaming TV
Apr 11, 2023 – LG Ad Solutions has released findings from its latest streaming report which found that nearly half of U.S. households aren't sure what they want to watch when they turn the television on.
News categories: LG Ad Solutions, Tony Marlow, Advertising, Digital TV, Market Research, Streaming, USA, UX

Connected TV landscape is shifting away from paid subscriptions
Mar 24, 2020 – Integral Ad Science (IAS) has released results of a survey on streaming trends among American consumers. The report shows that alongside the growth of streaming, consumers may be starting to feel subscription fatigue.
News categories: Integral Ad Science, Tony Marlow, Advertising, Digital TV, Market Research, Streaming, USA