Digital TV News: VideoAmp
U.S. Joint Industry Committee certifies Comscore and VideoAmp
Apr 3, 2024 – The U.S. Joint Industry Committee (JIC) has announced that Comscore and VideoAmp have been certified for transactability as national currencies.
News categories:
U.S. Joint Industry Committee, VideoAmp, Comscore, Travis Scoles, Advertising, Big Data, Digital TV, USA
Inscape extends OTA viewership data to include local TV
Jan 8, 2024 – Inscape is expanding coverage of local stations by tapping into tuners built into Smart TVs in every local US TV market to provide over-the-air viewership data as for national stations.
News categories:
Inscape, Comscore, Charbel Makhoul, David Algranati, Josh Chasin, Advertising, Big Data, Digital TV, Smart TV, Terrestrial, USA
U.S. JIC conditionally certifies Comscore, iSpot and VideoAmp currencies
Sep 20, 2023 – OpenAP has announced that the U.S. Joint Industry Committee (JIC) has granted conditional certification to Comscore, iSpot and VideoAmp as part of its currency certification efforts.
News categories:
OpenAP, Comscore, iSpot, VideoAmp, Advertising, Big Data, Digital TV, USA
VideoAmp announces $150 million Series G investment
Sep 13, 2023 – VideoAmp has announced $150 million in Series G funding led by Vista Credit Partners. The funding will help accelerate the growth of VideoAmp's advanced media currency solution.
News categories:
VideoAmp, Vista Credit Partners, Paul Ross, David Flannery, Advertising, Big Data, Digital TV, USA, Venture Capital
Allen Media adds VideoAmp currency for 2023-24 Upfront season
Apr 26, 2023 – Allen Media Group (AMG) has announced that VideoAmp will be offered as a new currency in the 2023-24 Upfront season, beginning with The Weather Channel television network.
News categories:
VideoAmp, Allen Media Group, Michael Parkes, Byron Allen, Advertising, Big Data, Digital TV, USA
Tubi announces new planning integrations and partnerships
Mar 23, 2023 – Tubi (NASDAQ: FOXA, FOX) has announced new planning tools and partnerships enabling brands to capitalize on Tubi's audience via enhanced forecasting, identity and currency options.
News categories:
Tubi, Mark Rotblat, Advertising, Big Data, Digital TV, Streaming, USA
NBCUniversal extends capabilities of One Platform technology stack
Feb 8, 2023 – NBCUniversal (NBCU) has unveiled expanded capabilities for its One Platform technology stack. NBCU is partnering industrywide to build an automated, interactive, and transparent future for fans, storytellers and marketers.
News categories:
NBCUniversal, Steve Wozniak, Advertising, Big Data, Digital TV, USA, Worldwide
VideoAmp and Warner Bros. Discovery agree audience measurement deal
Jan 3, 2023 – VideoAmp has struck a deal with Warner Bros. Discovery to measure cross-screen campaigns across the global media and entertainment company's portfolio of sports, news, lifestyle, and premium entertainment brands.
News categories:
VideoAmp, Warner Bros. Discovery, Ross McCray, Andrea Zapata, Ralph Pardo, Advertising, Big Data, Digital TV, Set Top Box, Smart TV, USA
Disney Clean Room technology integrated with VideoAmp
Dec 1, 2022 – Disney Advertising is building momentum for marketers leveraging Clean Room technology through an integration between its Audience Graph, Ad Exposure Log Files and VideoAmp’s TV Viewership footprint.
News categories:
Disney Advertising, VideoAmp, Lisa Valentino, Michael Parkes, Geoffrey Calabrese, Advertising, Big Data, Digital TV, USA, Worldwide
Latest News
- Tata Motors selects HARMAN Automotive's in-vehicle app store
- Media Distillery to power Swisscom ad-free replay product
- MagentaTV strengthens addressable TV business with Equativ
- Deutsche Telekom selects Broadpeak Cloud DVR solution for MagentaTV
- Nexxen empowers Australian advertisers using VIDAA ACR data
- TargetVideo integrates AI for video content categorization
- Meta opens Quest OS to third-party hardware makers
- Aferian to implement further cost reductions at Amino
- Paramount to exclusively represent SkyShowtime advertising sales
- Sky Sports Main Event latency reduced on Entertainment OS devices
- Netflix posts first quarter 2024 results and outlook
- Graham Media Group selects Bitmovin Playback
- Dialog, Axiata Group, Bharti Airtel agree on merger in Sri Lanka
- Yahoo brings identity solutions to CTV
- Plex has largest FAST line-up with 1,112 channels
- TV3 migrates from on-prem servers to AWS Cloud with Redge
- Virgin Media partners with PubMatic to scale FAST advertising
- Interactive TV news channel unveiled by ROXi and Sinclair
- Spideo and OTTera unveil personalisation collaboration at NAB Show 2024
- Amagi integrates Intertrust DRM for FAST services