Digital TV News: Yannick Carriou
European measurement bodies launch Audience Measurement Coalition
Jan 28, 2025 – European JICs, Media Owner Committees (MOCs), and research companies have announced the creation of the Audience Measurement Coalition (AMC) to advocate for audience measurement in Europe.
News categories:
Audience Measurement Coalition, Yannick Carriou, Advertising, Big Data, Digital TV, Europe, Market Research
Médiamétrie partners with Nielsen and Kantar for TV and video measurement
Dec 19, 2022 – Médiamétrie has announced technical partnerships with Nielsen and Kantar, to offer the French market audience analytics meeting the need for cross-media editorial and advertising measurement.
News categories:
Médiamétrie, Nielsen, Kantar, Yannick Carriou, Advertising, Big Data, Content Identification, Digital TV, France
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