Telefónica and NAGRA launch Pay TV in Latin AmericaMonday, January 6th, 2014
Companies extend technology partnership beyond content protection to include next generation middleware and user experience solutions
- OpenTV 5 will enable hybrid and over-the-top services through a consistent cross-device user experience to subscribers in Latin America
- Telefónica Digital wants to enrich their Pay-TV services in Latin America by providing quadruple play users with advanced functionalities on top of connectivity
CHESEAUX, Switzerland and MADRID, Spain — NAGRA (SIX:KUD.S), the digital TV division of the Kudelski Group (SIX:KUD.S) and the world’s leading independent provider of content protection and multiscreen television solutions, and Telefónica Digital, the global business division of Telefónica S.A (NYSE: TEF), a tier one integrated operator in the telecommunications sector, announced today the launch of next generation TV services powered by NAGRA’s latest middleware solution, OpenTV 5. OpenTV 5 will enable Telefónica to deliver hybrid and over-the-top services through a unified user experience to Telefonica’s Latin American customers in Argentina, Brazil, Chile, Colombia, Peru and Venezuela.
“Next generation middleware solutions such as NAGRA’s Open TV 5 will allow Telefónica to combine our strengths as a Pay-TV operator and a telco provider to create more powerful end-user services,” said David del Val, Media Services Product Director at Telefónica Digital. “Adding broadband connectivity to our satellite and cable services in the context of a quadruple play offering will bring them to a new level of experience around content curation, flexilinear TV and multiscreen capabilities. The flexible nature of OpenTV 5 lets us create a unique value proposition based on our customer insights and long-term product vision, covering the entry-level as well as the high-end segments of our markets.”
“Telefónica has consistently been at the forefront of innovation continually expanding and enriching their subscriber offering to improve the experience of their viewers,” said Ivan Verbesselt, SVP Group Marketing for NAGRA. “Today, we are thrilled to partner with Telefónica on this new launch by providing the critical middleware component that is the foundation for the deployment of next generation multiscreen services. OpenTV 5 is the solution of choice for operators wanting to ensure a seamless end-user experience across multiple devices, faster time-to-market of new services and applications, and stronger monetization opportunities.”
OpenTV 5 will be deployed by Telefónica across satellite, cable, terrestrial and pure over-the-top networks supporting a range of broadcast, on-demand and interactive services. As NAGRA’s most advanced and most open middleware solution, OpenTV 5 provides operators like Telefónica with the building blocks to deploy feature-rich Pay-TV services, applications and user experiences. It can scale from low-cost “zapper” boxes to advanced PVRs and gateways, supporting any network type (cable, satellite, IPTV, terrestrial) including hybrid networks.
The solution will be demonstrated at NAGRA booth located in the Venetian Suites Toscana 3601-03 at the CES Show in Las Vegas from January 7-10, 2014.