Pay-TV and VOD revenues to hit €3bn in German-speaking territories

Thursday, July 21st, 2016
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VPRT forecast: pay-TV and paid video-on-demand revenues to reach 3 billion euros in German-speaking territories

  • VPRT pay-TV survey for 2015/2016 reports new record figures:
    • Pay-TV and paid VOD revenue in 2015: up approx. 12 percent to 2.5 billion euros (G) and 2.7 billion euros (G/A/S)
    • 105 pay-TV programmes (documentaries, children, music, sport and entertainment)
    • Pay-TV subscribers 2015: up approx. 6 percent to 7.4 million subscribers in Germany and 8.2 million subscribers across German-speaking territories
    • Forecast for 2016: 8-11 percent increase in revenue

BERLIN/MUNICH — Pay-TV is becoming increasingly more popular among viewers, reaching new record figures in terms of numbers of programmes, usage and revenue. These are the key results of the survey “Pay-TV in Germany 2016” presented today by the Pay-TV Working Group at the Association of Commercial Broadcasters and Audiovisual Services in Germany (VPRT) in Munich.

Germany Pay TV and VOD Revenues 2002-2016e

According to this, revenue from pay-TV and paid video-on-demand rose by 12 percent in 2015 to around 2.49 billion euros (2014: 2.22 billion euros), while in Germany, Austria and Switzerland, pay-TV and paid VOD revenue totalled some 2.7 billion euros (2014: 2.4 billion euros). This means that since the VPRT survey was launched in 2012, revenue has increased by more than 30 percent. For 2016, VPRT is forecasting a further rise of 8 to 11 percent in the volume of revenue generated by the pay-TV and paid video-on-demand market to around 2.8 billion euros in Germany and around 3 billion euros across the German-speaking territories.

The number of pay-TV programmes that can be subscribed to in Germany has meanwhile climbed to 105 channels, of which 16 are documentary channels, 9 children´s programmes, 16 music stations, 21 sports channels and 43 entertainment programmes. They offer high-quality productions, including numerous TV premieres and original versions, as well as a growing number of co-productions and in-house productions. All in the best video and audio quality and, to an increasing extent, also as (pay-TV) on-demand offerings.

Germany Pay TV Subscribers 2008-2016e

This diverse range of pay-TV and pay-TV-on-demand channels is continually winning over more people. The number of subscribers rose by around 6 percent in 2015 to reach a new record of 7.4 million subscribers in Germany (2014: 7 million) and around 8.2 million across the entire German-speaking area (2014: 7.7 million). For 2016, VPRT is forecasting a further increase in subscribers reaching 7.8 million subscribers in Germany and 8.7 in Germany, Austria and Switzerland. The average monthly reach recorded for pay-TV programmes in Germany amounted to 11.73 million pay-TV viewers per month in 2015 (2014: 10.31) and 12.42 million TV viewers per month during the first half of 2016.