Digital TV News: Bill Harvey

605 and Research Measurement Technologies measure contextual impact of TV
Apr 11, 2019 – 605 has announced a strategic relationship with Research Measurement Technologies (RMT). 605 will combine its analytics and measurement footprint with RMT’s context-based psychographic data to measure the contextual impact that ad placement has on brand and sales outcomes.
News categories: 605, Research Measurement Technologies, Ben Tatta, Gaurav Shirole, Bill McKenna, Bill Harvey, Advertising, Big Data, Digital TV, USA