Digital TV News: Bob Fawson
Research Now SSI and iSpot.tv partner to measure ad effectiveness
Dec 6, 2018 – Research Now SSI has partnered with iSpot.tv to help brands better understand advertising efficacy. The combination of iSpot's ad analytics with Research Now SSI's unified data, results in the largest passively monitored and surveyable TV viewership panel in the United States.
News categories:
Research Now, iSpot.tv, Bob Fawson, Robert Bareuther, Advertising, Big Data, Digital TV, Streaming, USA
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