Digital TV News: Hank Oster

Shifts in TV viewing open new opportunities for advertisers
Mar 7, 2019 – Comcast Spotlight has released a research whitepaper that explores how fundamental shifts in the TV viewing experience have opened new opportunities for advertisers. New distribution points and technological advancements have enabled TV advertisers to reach consumers throughout the full marketing funnel.
News categories: Comcast Spotlight, Hank Oster, Justin Evans, Advertising, Digital TV, Market Research, Set Top Box, USA

Altice, Charter and Comcast to offer one-stop advertising for New York DMA
Dec 13, 2017 – Altice (NYSE: ATUS), Charter (NASDAQ: CHTR) and Comcast (Nasdaq: CMCSA) have announced that they have reached a preliminary agreement to provide a one-stop advertising solution to reach more than 6.2 million households across the New York DMA.
News categories: Altice USA, Charter, Comcast, Ed Renicker, Charles Stewart, David Kline, Hank Oster, Advertising, Cable TV, Digital TV, USA