Digital TV News: Mediavision

Nordics lose a generation of viewers
Dec 10, 2019 – The past decade probably has been one of the most spectacular ever for the media industry. One way to illustrate this is by showing the drastic transformation among young viewers. The trend is similar all through the Nordics, according to Mediavision.
News categories: Mediavision, Denmark, Digital TV, Finland, Market Research, Norway, Sweden

10 million streaming subscriptions in the Nordics
May 27, 2019 – Streaming video continues to grow rapidly in the Nordics, Mediavision concludes in its recently published analysis of the Nordic TV and video market. An increasing number of consumers subscribe to SVOD and year-on-year the growth is 800,000 new subscribing households.
News categories: Mediavision, Marie Nilsson, Denmark, Digital TV, Finland, Norway, OTT, Subscribers, Sweden

Media subscription spend in Sweden continues to rise
May 8, 2019 – Consumers in Sweden are spending an increasing amount of money on media subscriptions and services each month. This development has, for some time, exceeded the growth in spend for access services (e.g. broadband and mobile subscriptions), according to Mediavision.
News categories: Mediavision, Digital TV, Market Research, Sweden

Record-breaking TV market revenue in Sweden-driven by online
Apr 30, 2019 – Mediavision estimates the total Swedish TV market 2018 to SEK 25.3 billion. SVOD and AVOD continue to act as the main drivers, fueling the growth. Both total TV revenues and SVOD penetration have reached new record levels in the country.
News categories: Mediavision, Digital TV, Market Research, Sweden

Daily reach for online video and traditional TV now on par in Sweden
Apr 24, 2019 – The soon to be released Q1 analysis of the Video Market in Sweden, from Mediavision, reveals that online and traditional viewing now is on par in terms of daily reach. Online viewing has grown rapidly in recent years while broadcast is declining.
News categories: Mediavision, Digital TV, Market Research, OTT, Sweden

Local online video actors particularly strong in the Nordics
Mar 20, 2019 – Local online video actors are particularly strong in the Nordics compared to the European market. Mediavision has found that Netflix and Amazon combined holds roughly a 40% share of all Nordic online video subscriptions.
News categories: Mediavision, Denmark, Digital TV, Europe, Finland, Market Research, Norway, OTT, Sweden

Sweden's household media spend on the rise
Feb 7, 2019 – According to Mediavision, Swedish households continuously spend more money on media services. During 2018 an average Swedish household spent 450 SEK per month on media subscriptions. The appetite for video services remain high, video spend has increased by almost 20% compared to 2017.
News categories: Mediavision, Natalia Borelius, Digital TV, Market Research, Sweden

Google dominating immature Swedish smart speaker market
Feb 6, 2019 – In the US, the smart speaker market has accelerated quickly during 2018. According to Mediavision, the Nordics have not adopted the smart speaker quite as fast, partly explained by the language barrier.
News categories: Mediavision, Market Research, Smart Home, Sweden

Mediavision: Nordic AVOD viewing growing, local players gaining share
Jan 31, 2019 – According to Mediavision, AVOD viewing across the Nordics has grown considerably over the last couple of years. Incumbent actors, both broadcasters and other traditional media companies, are contributing through their ad-funded offerings.
News categories: Mediavision, Denmark, Digital TV, Finland, Market Research, Norway, OTT, Sweden