Digital TV News: Romil Ramgarhia
BARC India collaborates with IITs on TV audience measurement innovation
Dec 27, 2018 – In a bid to seek solutions to better meet the needs of TV audience measurement, BARC India has partnered with the Indian Institutes of Technology (IITs). IITs across the country were asked to suggest new ways of measuring TV viewing habits of 836 million TV owning individuals.
News categories:
BARC India, Romil Ramgarhia, Advertising, Big Data, Digital TV, India, Market Research
BARC India partners with Airtel Digital TV for Return Path Data
Mar 7, 2018 – BARC India has tied up with Airtel Digital TV to include its subscriber homes in the BARC India Return Path Data (RPD) Panel. This partnership will provide fillip to BARC India’s plan of scaling up panel homes to multiples of the mandated 50,000.
News categories:
BARC India, Airtel, Romil Ramgarhia, Sunil Taldar, Advertising, Big Data, Digital TV, India, Satellite, Set Top Box
BARC India to measure TV viewing using DEN Networks return path data
Oct 13, 2017 – TV viewership measurement in India is set to get a boost. BARC India has partnered with cable distribution giant DEN Networks for measuring TV viewership using Return Path Data (RPD) via its digital set top boxes (STBs).
News categories:
BARC India, DEN Networks, Romil Ramgarhia, SN Sharma, Advertising, Big Data, Cable TV, Digital TV, India, Market Research, Set Top Box
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