Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

67% of US broadband households using at least one connected video device
May 19, 2020 – New research from Parks Associates finds 67% of US broadband households own and use at least one internet-connected video device, either a smart TV, streaming media player, internet-connected gaming console, or connected PVR/DVR.
News categories: Parks Associates, Kristen Hanich, Blu-ray, Digital TV, DVR, Gaming, Market Research, Set Top Box, Smart TV, Streaming, USA

Global OTT revenues to reach $167 billion in 2025
May 18, 2020 – According to Digital TV Research, global online TV episode and movie revenues will reach $167 billion in 2025; double the $83 billion recorded in 2019. About $16 billion will be added in 2020. SVOD’s share of OTT revenues will stay at around 58%.
News categories: Digital TV Research, Simon Murray, Digital TV, Market Research, Streaming, Worldwide

U.S. sees largest first quarter multichannel subscriptions decline to-date
May 15, 2020 – According to Kagan, initial speculation that TV-hungry, isolated viewers would at least temporarily stem cord cutting in the U.S. was dispelled with the industry's largest first quarter decline for traditional multichannel subscriptions.
News categories: S&P Global, Digital TV, Market Research, USA

COVID-19 to have limited impact on telecoms and pay TV spending in 2020
May 15, 2020 – Worldwide spending on telecommunications and pay TV services will reach nearly $1.6 trillion in 2020, a decrease of 0.8% compared to 2019, according to IDC. IDC expects the decline to continue in 2021, but at a somewhat lower degree.
News categories: IDC, Kresimir Alic, COVID-19, Digital TV, Market Research, Worldwide

UK SVOD market to grow 100% over next five years
May 15, 2020 – The UK’s solid growth in SVOD adoption is set to continue over the next five years, according to GlobalData. The total number of subscriptions is expected to double between 2019 and the end of 2024, rising from 22.4 million to 44.6 million.
News categories: GlobalData, Joel Cooper, Digital TV, Market Research, Streaming, UK

8.2% growth in Smart Speaker sales in Q1 2020 despite COVID-19
May 14, 2020 – Global sales of smart speakers in Q1 2020 reached 28.2 million units, an increase of 8.2% on Q1 2019, according to Strategy Analytics. Amazon remained the leading brand with a share of 23.5%, up from 21.5% in the same period a year ago.
News categories: Strategy Analytics, David Watkins, David Mercer, Market Research, Smart Home, Worldwide

Over half of Americans feel voice control is essential in smart devices
May 14, 2020 – As consumers find new ways to connect during COVID-19, a majority of Americans are opting to use their voices to control smart devices, rather than using touch screens and other tactile interfaces, according to a survey from Syntiant.
News categories: Syntiant, Kurt Busch, Market Research, Smart Home, USA

U.S. pay-TV on-demand services boosted by stay-at-home directives
May 14, 2020 – According to The Diffusion Group (TDG), six in ten U.S adult broadband users who use pay-TV on-demand services have increased viewing as a result of COVID-19-related stay-at-home directives, with 19% reporting a significant increase.
News categories: The Diffusion Group, Michael Greeson, COVID-19, Digital TV, Market Research, USA

Major U.S. pay TV providers lost about 2,065,000 subscribers in 1Q 2020
May 14, 2020 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. lost about 2,065,000 net video subscribers in 1Q 2020, compared to a pro forma net loss of about 1,025,000 subscribers in 1Q 2019.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Satellite, Streaming, Subscribers, USA