Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Global advertisers to increase adspend by 4.3% in 2020
Dec 9, 2019 – Advertisers will increase their global ad expenditure by 4.3% in 2020, but television will record zero growth over the period, as price inflation counterbalances the decline in global audiences, according to Zenith's Advertising Expenditure Forecasts.
News categories: Zenith, Matt James, Jonathan Barnard, Advertising, Market Research, Worldwide

US: Netflix grabs the most attention, but its reign will be challenged
Dec 4, 2019 – Netflix and YouTube may be the video platforms US adults are watching most, but their days at the top may be numbered. New services such as Disney+, HBO Max and Apple TV+ will fragment digital video viewing time even further, according to eMarketer.
News categories: eMarketer, Ross Benes, Digital TV, Market Research, Streaming, USA

14.5 million Australians now paying TV subscriptions
Dec 2, 2019 – Roy Morgan research shows that over 14.5 million Australians now have access to some form of Pay TV/Subscription TV, up 8.2% on a year ago. The combined audience for these services is almost 70% of the Australian population.
News categories: Roy Morgan, Michele Levine, Australia, Digital TV, Market Research

Four-fifths of broadcasters considering personalised ads
Nov 28, 2019 – Four-fifths (80%) of broadcasters are considering implementing ads tailored to the consumer but are increasingly falling behind streaming services due hesitance around adopting cloud technologies, according to research carried out on behalf of ATEME.
News categories: ATEME, Remi Beaudouin, Advertising, Big Data, Digital TV, Market Research, Worldwide

3Q 2019 TV shipments grow 16.8% QoQ owing to peak season
Nov 27, 2019 – Analysis from TrendForce shows that global TV shipments in 3Q19 reached 54.97 million units, a 16.8% growth QoQ and 1.9% decline YoY. Double 11 in China and year-end festivities in Europe and the Americas have required companies to stock up.
News categories: TrendForce, Iris Hu, Digital TV, Market Research, Smart TV, Worldwide

Worldwide spending on AR/VR expected to reach $18.8bn in 2020
Nov 27, 2019 – Worldwide spending on augmented reality and virtual reality (AR/VR) is forecast to be $18.8 billion in 2020, up 78.5% versus the $10.5 billion IDC expects will be spent in 2019. Continued strong growth is predicted for the 2019-2023 period.
News categories: IDC, Giulia Carosella, Marcus Torchia, Market Research, Metaverse, Worldwide

13.7 million EU citizens streaming unauthorised IPTV
Nov 27, 2019 – A study published by the European Union Intellectual Property Office (EUIPO) shows that up to 13.7 million EU citizens stream unauthorised internet protocol television (IPTV), at a cost of EUR 941.7 million per year.
News categories: EUIPO, Christian Archambeau, Content Distribution, Content Protection, Digital TV, EU, Market Research, Streaming

Six in ten UK households use streaming services
Nov 27, 2019 – Six in ten households (61%) in the UK currently watch streaming services, rising to more than three quarters (77%) of 18- to 34-year-olds. More than four in ten (41%) over-55s also signed up to at least one provider, according to research from uSwitch.com.
News categories: uSwitch, Dani Warner, Digital TV, Market Research, Streaming, UK

Smart speaker market grows 55% year-on-year to 3Q 2019
Nov 26, 2019 – According to Strategy Analytics, Amazon shipped 10.5 million of its Echo smart speakers in Q3 2019 as the company stretched its lead over its closest rivals. The total market grew 55% year-on-year with 34.9 million units shipped.
News categories: Strategy Analytics, David Watkins, David Mercer, Market Research, Smart Home, Worldwide