Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

8K TVs to be in 56 million homes worldwide by 2025
Apr 2, 2019 – 8K TVs are set to achieve modest success over the next few years. Strategy Analytics’ consumer technology adoption models predict that 56 million homes worldwide will own an 8K TV by the end of 2025. The US will be the most successful market.
News categories: Strategy Analytics, Michael Goodman, Digital TV, Market Research, NABShow, Smart TV, Worldwide

Videa research connects adaptability to staying relevant in TV
Apr 2, 2019 – Videa has released the results of a survey yielding insightful perspectives from more than two hundred marketing and advertising professionals with six or more years of experience in the TV advertising and buying industry.
News categories: Videa, Mary Barnas, Advertising, Digital TV, Market Research, USA

SES reach grows to 355 million homes worldwide
Apr 2, 2019 – SES has strengthened its position as the world’s leading video distributor via satellite as the number of TV households it serves increased by more than 4 million in 2018. SES’s technical reach grew in Europe, Latin America, Asia-Pacific and Africa.
News categories: SES S.A, Ferdinand Kayser, Content Distribution, Digital TV, Market Research, Satellite, Worldwide

Carrier Billing to account for more than 1 in 5 digital content sales
Apr 2, 2019 – The proportion of digital content paid for via carrier billing is expected to nearly double over the next 5 years, according to Juniper Research. Consumer spend via the mechanism is expected to rise from $28 billion last year to nearly $90 billion by 2024.
News categories: Juniper Research, Dr Windsor Holden, Digital TV, Market Research, Mobile, Worldwide

Latin America to add 24 million SVOD subscriptions
Apr 1, 2019 – Latin American SVOD subscriptions are forecast to almost double by 2024. The top six regional platforms will account for 85% of the region’s paying SVOD subscribers at that time, according to Digital TV Research.
News categories: Digital TV Research, Simon Murray, Digital TV, Latin America, Streaming, Subscribers

16% of U.S. adults aged 18-44 have vMVPD-delivered pay TV
Mar 28, 2019 – According to Leichtman Research Group (LRG), 18-44 year-olds account for 71% of adults in the U.S. that have a live streaming vMVPD pay-TV service. Overall, 16% of adults ages 18-44 currently have a vMVPD service – compared to 6% of ages 45 and above.
News categories: Leichtman Research, Bruce Leichtman, Digital TV, Market Research, Streaming, USA

Transition expected in TV panel demand towards 50" and above in 2019
Mar 28, 2019 – According to a WitsView report on the market for large-sized panels, production capacity expansions in 2018 brought capacity by area to 202.4 million square metres, representing a growth of 7.9% YoY, the largest since 2013.
News categories: WitsView, Iris Hu, Digital TV, Market Research, Smart TV, Worldwide

Linear TV and Premium Digital Video increasingly converging
Mar 27, 2019 – FreeWheel has announced the launch of its fourth quarter Video Marketplace Report (VMR). 2018 marked a big year in the coming together of linear TV and premium digital video, and significant industry moves to unify advertising across both sectors.
News categories: FreeWheel, David Dworin, Advertising, Digital TV, Market Research, USA

U.S. broadband households own more than 10 connected devices
Mar 27, 2019 – Parks Associates' research has found that U.S. broadband households now own more than ten connected devices, and as they buy more, they base their purchase decisions on a product’s ability to work with the existing devices in their home.
News categories: Parks Associates, Chris O'Dell, Market Research, Smart Home, USA