Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Pay-TV Innovation Forum reveals 2018 global findings
Aug 29, 2018 – NAGRA (SIX:KUD.S), in partnership with MTM, has published the global findings of the 2018 Pay-TV Innovation Forum. In its third year, the programme seeks to identify how innovation is driving opportunities for content owners and service providers around the world as they face a disrupted market.
News categories: NAGRA, MTM, Simon Trudelle, Digital TV, Market Research, Worldwide

High-end TVs dragging the market upwards
Aug 29, 2018 – In the first half of 2018, GfK recorded total sales of €45 billion for the global market for televisions (TV). That is about one percent more than in the same period last year, spurred by this year’s FIFA World Cup in Russia.
News categories: GfK, Digital TV, IFABerlin, Market Research, Smart TV, Worldwide

Large TFT LCD shipments hit record monthly high in July 2018
Aug 29, 2018 – According to IHS Markit (Nasdaq: INFO), TFT LCD panel shipments hit a record monthly high in July 2018 in terms of unit and area shipment. Unit shipments increased by 10% in July compared to a year ago to reach 64.3 million units.
News categories: IHS Markit, Robin Wu, Digital TV, Market Research, Smart TV, Worldwide

71% of US consumers have a TV cord and plan to keep it
Aug 27, 2018 – While cord cutting and shaving may be challenges for pay-TV providers, the vast majority of US consumers still say they are not ready to give up on these proven and deeply established sources of entertainment, according to GfK MRI research.
News categories: GfK MRI, Amy Hunt, Cable TV, Digital TV, IPTV, Market Research, Satellite, Streaming, USA

69% of U.S. households have an SVOD service
Aug 27, 2018 – Consumer research from Leichtman Research Group (LRG) finds that 69% of all U.S. households have an SVOD service from Netflix, Amazon Prime, and/or Hulu. Among those that have an SVOD service, 63% have more than one of these services.
News categories: Leichtman Research, Bruce Leichtman, Digital TV, Market Research, Streaming, USA

Addressable TV advertising technology already reaches over 9 million Australians
Aug 26, 2018 – Addressable TV advertising technologies allow advertisers to segment TV audiences and serve different ads within a common program or navigation screen. Research from Roy Morgan shows that over 9 million Australians are already using the devices and services that this kind of technology requires.
News categories: Roy Morgan, Michele Levine, Advertising, Australia, Digital TV, Market Research, Streaming

Rise of mobile drives advertisers to invest $30bn in online video despite ongoing risks
Aug 24, 2018 – According to WARC, advertisers are expected to spend a combined $30bn on online video advertising this year, most of which will be paid to social media platforms despite the continuing risks of negative adjacency and ad fraud.
News categories: WARC, James McDonald, Advertising, Market Research, Mobile, Worldwide

Global semiconductor revenue hits record $120.8 billion in Q2
Aug 22, 2018 – Global semiconductor industry revenue grew 4.4 percent, quarter over quarter, in the second quarter of 2018, reaching a record $120.8 billion. Semiconductor growth occurred in all application markets and world regions, according to IHS Markit (Nasdaq: INFO).
News categories: IHS Markit, Ron Ellwanger, Market Research, Semiconductor, Worldwide

U.S. vMVPDs added 868k subscribers in 2Q 2018 but overall pay TV subs fell
Aug 21, 2018 – Strategy Analytics’ analysis of U.S. pay TV subscriber numbers shows vMVPDs with 868K net adds in 2Q 2018 bringing the total number of vMVPD subscribers to 6.73M, up 119% YoY. Despite this, overall pay TV subscribers fell to 93.78M.
News categories: Strategy Analytics, Michael Goodman, Cable TV, Digital TV, IPTV, Market Research, Satellite, Streaming, Subscribers, USA