Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Pay TV competition biting in the MENA region
Jan 15, 2018 – Pay TV revenues in the Middle East and North Africa will reach $3.62 billion in 2023 – up by only 7.8% on 2017. Pay TV revenues will fall in 2018. They will be flat in 2019 before starting a slow recovery.
News categories: Digital TV Research, Simon Murray, Digital TV, Market Research, Middle-East

Dentsu Aegis forecasts improved ad spend outlook for 2018
Jan 12, 2018 – Dentsu Aegis Network’s latest Ad Spend Forecasts puts global growth at 3.6% in 2018, up from 3.1% in 2017. Events will play an important role in 2018, with the Winter Olympics, World Cup and US Congressional elections all expected to stimulate ad spend growth.
News categories: Dentsu Aegis, Jerry Buhlmann, Advertising, Market Research, Worldwide

8K display production to begin ramp-up in 2018
Jan 12, 2018 – As the demand for super-large TV displays grow, the need for higher resolution is set to increase, seeing the first uses of 8K display in 2018, according to IHS Markit (Nasdaq: INFO). Most TV panel suppliers are planning to mass produce 8K displays in 2018.
News categories: IHS Markit, Ricky Park, Digital TV, Market Research, Smart TV, Worldwide

60 million pay TV subscribers added globally between Q316 and Q317
Jan 11, 2018 – According to Q317 data published by Dataxis, 60 million pay TV subscribers have been added globally since Q316. Asia‐Pacific had the highest number of Pay TV subscribers accounting for 62% of the total in Q317.
News categories: Dataxis, Cable TV, Digital TV, IPTV, Market Research, Satellite, Streaming, Subscribers, Terrestrial, Worldwide

U.S. home entertainment spending up 5% in 2017
Jan 9, 2018 – DEG: The Digital Entertainment Group has released its Year-End 2017 Home Entertainment Report. Home entertainment spending reached $20.5 billion as consumers again showed they want access to films and TV shows at home and on the go.
News categories: Digital Entertainment Group, Digital TV, DVD, Market Research, Streaming, USA

Hulu grows to over 17 million subscribers in 2017
Jan 9, 2018 – Hulu has announced that it closed its fiscal year 2017 with more than 17 million total subscribers across its SVOD and live TV plans in the U.S. – over 5 million more subscribers since the company’s last reported total in 2016.
News categories: Hulu, Randy Freer, Digital TV, Streaming, Subscribers, USA

Consumers worldwide spending 20% of daily life watching video
Jan 9, 2018 – TiVo (NASDAQ: TIVO) has released findings from its annual multi-country study that explores viewer engagement with the video content, services and devices that shape the evolving consumer entertainment experience.
News categories: TiVo Corp, Paul Stathacopoulos, Digital TV, Market Research, Worldwide

BARB publishes report charting growth of SVOD in the UK
Jan 9, 2018 – BARB has published a white paper, The SVOD Report: Charting the growth in SVOD services across the UK. Their panel data show that unmatched viewing (viewing 28 days+ after broadcast and non-broadcast viewing), which includes SVOD activity, is increasing.
News categories: BARB, Digital TV, Market Research, Streaming, UK

74% of people in the US use their connected TV device daily
Jan 8, 2018 – YuMe (NYSE: YUME) has released the results of a new study commissioned with Nielsen on U.S. consumers’ connected device ownership and use and the implications for advertisers. The research charts the category’s growth as well as consumer behavioral shifts.
News categories: YuMe, Nielsen, Michael Hudes, Digital TV, Market Research, Mobile, Set Top Box, Streaming, USA