Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Pixalate releases Q1 2022 CTV ad supply chain trends report
Jun 2, 2022 – Pixalate has released its Q1 2022 Global Connected TV (CTV) Ad Supply Chain Trends report. The report looks at open programmatic CTV ad fraud with ad spend trends by global region, and trends in the Roku and Amazon Fire TV app stores.
News categories: Pixalate, Advertising, Digital TV, Market Research, Streaming, USA, Worldwide

Southeast Asia added 2.8 million SVOD subscriptions in Q1 2022
May 31, 2022 – Southeast Asia (SEA) added 2.8 million net new SVOD subscriptions in Q1 2022 to reach an aggregate customer base of 39.5 million total subs, according to analysis published by Media Partners Asia (MPA).
News categories: Media Partners Asia, Vivek Couto, Asia, Digital TV, Market Research, Streaming

Share of smart TVs in Germany continues to rise
May 30, 2022 – In the first four months of the year, the share of smart TVs in Germany continued to rise. According to GfK SE, slightly more than 1.6 million TV sets were sold in Germany during this period. Almost all of these sets were smart.
News categories: Deutsche TV-Plattform, Digital TV, Germany, Market Research, Smart TV

CTV's share of digital video ad impressions up 23% in Q1 2022
May 25, 2022 – The latest findings from Extreme Reach (ER) show a distinct shift in how advertisers reached consumers during the first quarter of 2022, portending a potential year of transition across the market and return to pre-pandemic levels across the media mix.
News categories: Extreme Reach, Mary Vestewig, Advertising, Digital TV, Market Research, Streaming, Worldwide

Another record month for U.S. streaming in April
May 19, 2022 – The Gauge, the monthly TV viewing snapshot from Nielsen (NYSE: NLSN), has revealed that U.S. streaming reached another record high in April, capturing 30.4% of total TV viewing and surpassing its previous record of 29.7% set in March 2022.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

Global OTT revenues to grow to $224 billion in 2027
May 23, 2022 – According to Digital TV Research, global revenues from OTT TV episode and movies will reach $224 billion in 2027 up from $135 billion on 2021. About $21 billion will be added in 2022 alone.
News categories: Digital TV Research, Simon Murray, Digital TV, Market Research, Streaming, Worldwide

Conviva data shows double digit streaming growth worldwide
May 19, 2022 – Global streaming grew 10% globally, including continued growth in mature markets like North America (5%) and Europe (9%), during the first quarter of 2022 as compared to Q1 2021, according to the latest State of Streaming report from Conviva.
News categories: Conviva, Keith Zubchevich, Digital TV, Market Research, Streaming, Worldwide

U.S. home entertainment spending up 10.9% to $8.7 billion in 1Q 2022
May 13, 2022 – U.S. consumers spent $8.7 billion on movies and television shows consumed at home and on the go in the first quarter of 2022. Spending rose almost 11% from the $7.8 billion consumers spent in the same period of 2021.
News categories: DEG: The Digital Entertainment Group, Digital TV, Market Research, Streaming, USA

Major U.S. pay TV providers lost 1,956,000 subscribers in 1Q 2022
May 17, 2022 – Leichtman Research Group (LRG) has found that the largest pay TV providers in the U.S. lost about 1,955,000 net video subscribers in 1Q 2022, compared to a pro forma net loss of 1,910,000 in 1Q 2021, and 1,960,000 in 1Q 2020.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Satellite, Streaming, Subscribers, USA