Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Pakistan Telecom to provide TV audience data to Medialogic
Nov 12, 2020 – Pakistan Telecommunication Company Limited (PTCL) and Medialogic have signed an agreement for enriching TV Audience Measurement data in Pakistan. PTCL will provide data from its Smart TV IPTV service to Medialogic.
News categories: PTCL, Medialogic, Adnan Anjum, Aly Mustansir, Advertising, Big Data, Digital TV, IPTV, Pakistan

Canoe enables multi-distributor addressable ad campaign for AMC Networks
Nov 11, 2020 – The On Addressability initiative has launched its first multi-distributor, linear addressable TV campaign. AMC Networks and Canoe Ventures worked to enable addressable campaigns as a single order across the On Addressability footprint.
News categories: Canoe Ventures, AMC Networks, On Addressability, Joel Hassell, Kim Kelleher, David Kline, Marcien Jenckes, Advertising, Cable TV, Digital TV, Set Top Box, USA

Unruly to offer ad inventory on LG Smart TVs
Nov 10, 2020 – Unruly has announced a global partnership with LG Electronics that enables advertisers around the world to access native smart TV ad placements through its supply-side platform (SSP), UnrulyX.
News categories: Unruly, LG Electronics, Ken Suh, Edward Lee, Advertising, Digital TV, Smart TV, USA

U.S. Connected TV ad impressions grow 55% YoY
Nov 10, 2020 – Innovid has announced the fall 2020 edition of its U.S. Video Benchmarks Report. The study found that connected TV (CTV) ad impressions grew 55% year-over-year. CTV is the only device category that has gained video ad impression share.
News categories: Innovid, Jessica Hogue, Advertising, Digital TV, Market Research, USA

Nielsen integrates data from DIRECTV and DISH STBs, VIZIO Smart TVs
Nov 10, 2020 – Nielsen (NYSE: NLSN) has announced that it is adding addressable measurement to its National TV currency. Through strategic data integrations, Nielsen will add ~55 million devices across smart TVs and set top boxes to help scale addressable TV.
News categories: Nielsen, Scott Brown, Rick Welday, Kemal Bokhari, Adam Gaynor, Advertising, Big Data, Digital TV, Satellite, Set Top Box, Smart TV, USA

Unruly and Publica bring linear TV ad buying techniques to OTT/CTV
Nov 9, 2020 – Unruly has announced a deal with Publica that gives CTV and OTT publishers access to ad pod monetization and automated deal management tools. Unruly and Publica will enable publishers to provide advertisers with similar buying techniques to linear TV.
News categories: Unruly, Publica, Kenneth Suh, Ben Antier, Advertising, Big Data, Digital TV, USA

TheViewPoint enhances monetization and reporting for VlogBox
Nov 4, 2020 – TheViewPoint has announced a partnership with VlogBox that sees TheViewPoint bringing in its ad tech solutions to power up VlogBox's monetization capabilities, while providing analytics and pricing control over CTV inventory.
News categories: VlogBox, TheViewPoint, Nick Platonenko, Daniel Elad, Advertising, Big Data, Digital TV, Streaming, USA

NexPlayer SDK released for PlayStation 5 and Xbox Series X
Nov 3, 2020 – NexStreaming has announced the release of its NexPlayer SDK for the Sony PlayStation 5 and Microsoft Xbox Series X gaming consoles. The NexPlayer SDK for PlayStation supports features not available in the default PS5 video player.
News categories: NexStreaming, Carlos Lucas, Advertising, Digital TV, Gaming, Media Player, Streaming, Worldwide

TVision secures $16 million in new funding
Nov 2, 2020 – TVision has announced that it has secured $16 million in new funding, led by SIG Asia Investments. Major corporations, networks and CTV platforms rely on TVision for person-level TV engagement data.
News categories: TVision, Susquehanna International Group, Yan Liu, Ye Li, Advertising, Big Data, USA, Venture Capital