Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

N. American consumers pulling back on entertainment spending
Oct 1, 2024 – TiVo (NYSE: XPER) has found in its Q2 2024 Video Trends Report that consumers are pulling back on entertainment spending as the industry works to rebalance and bundle its current offerings.
News categories: TiVo, Scott Maddux, Advertising, Digital TV, Market Research, North America, Streaming

INVIDI to launch addressable advertising in Thailand with Thaicom and PSI
Oct 1, 2024 – INVIDI has announced a partnership with Thaicom and PSI to launch addressable advertising in Thailand, starting on satellite in 2H 2025, followed by terrestrial in late 2026.
News categories: INVIDI, Thaicom, PSI, Nick Chuah, Ekachai Phakdurong, Phanuwat Phongsuwankul, Advertising, Digital TV, Satellite, Set Top Box, Terrestrial, Thailand

Amagi and Phenix offer sub-second latency streaming with SSAI
Sep 30, 2024 – Amagi and Phenix have partnered to provide a complete turnkey solution for content owners to achieve real-time streaming with sub-second latency and server-side ad insertion (SSAI).
News categories: Amagi, Phenix, Richard Perkett, Bill Wishon, Advertising, Content Distribution, Digital TV, Streaming, Worldwide

Sky Switzerland early adopter of Zattoo's Stream API product suite
Oct 1, 2024 – Sky Switzerland is working with Zattoo as a lighthouse customer for Zattoo's new suite of Stream API services on the Sky platform, powering applications, front-ends and devices in the IPTV market.
News categories: Zattoo, Sky Switzerland, Bert Schulzki, Nicolas Stefani, Advertising, Content Distribution, Digital TV, IPTV, Switzerland, UX

Barb extends campaign planning to include discovery+ and Netflix
Sep 24, 2024 – Barb has upgraded its pre-campaign planning tool, enabling advertisers and media agencies to plan campaigns on a wide range of streaming services that now includes discovery+ and Netflix.
News categories: Barb, Luca Vannini, Advertising, Big Data, Digital TV, Streaming, UK

Wurl report finds CTV engagement growing
Sep 18, 2024 – Wurl has published The CTV Trends Report 2024, a study that looks at shifts across both the content and ad experience on connected TV, with metrics on sessions, ad load, and viewership.
News categories: Wurl, Ron Gutman, Advertising, Digital TV, Market Research, Streaming, USA

Ad tiers bring unexpected perception boost to SVOD providers
Sep 18, 2024 – ScreenThink has announced findings from its research on the impact of advertising tiers on SVOD services, revealing that the introduction of ad tiers has had a positive effect on streaming brands.
News categories: MTM, Philippe Epailly, Advertising, Digital TV, Market Research, Streaming, UK

OKAST selects Publica by IAS ad serving for its AVOD and FAST
Sep 16, 2024 – OKAST has announced its selection of Publica by IAS, a Connected TV (CTV) ad server owned by Integral Ad Science, as a strategic partner for its global advertising initiatives.
News categories: OKAST, Publica by IAS, Cédric Monnier, Cameron Miille, Advertising, Digital TV, Streaming, Worldwide

Roku dominates connected TV advertising market
Sep 13, 2024 – According to Omdia, the connected TV (CTV) advertising market is set to grow from $6.65 billion in 2024 to $13.5 billion by 2029, with Roku expected to lead the expansion.
News categories: Omdia, Maria Rua Aguete, Advertising, Digital TV, IBCShow, Market Research, Smart TV, Streaming, Worldwide