Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

mediaClass partners with Anevia for Dynamic Ad Insertion on Linear Channels
Sep 10, 2019 – mediaClass has announced that it is finalising the integration of DAIClass into its end-to-end OTT multiscreen platform. DAIClass is a new capability powering dynamic ad insertion for linear channels. It is powered by Anevia’s DAI-enabled video delivery software.
News categories: mediaClass, Anevia, Stilian Tcholakov, Manelli Hosseini, Advertising, Content Distribution, Digital TV, IBCShow, Worldwide

Tremor Video brings native ads to LG smart TVs
Sep 10, 2019 – Tremor Video is bringing its leading video advertising platform to webOS smart TVs from LG Electronics. Tremor Video provides entertainment advertisers and apps with highly visible placements that are native to the smart TV experience.
News categories: Tremor Video, LG Electronics, Jay Baum, Matthew Durgin, Advertising, Digital TV, Smart TV, USA

Globecast partners with AIP for server-side dynamic ad insertion
Sep 9, 2019 – Globecast has announced that it is continuing to expand its TV Everywhere OTT video platform via the integration of additional server-side dynamic ad insertion (SSDAI) capabilities, partnering with Ad Insertion Platform (AIP) in Europe.
News categories: Globecast, Ad Insertion Platform, Frédéric Torasso, Laurent Potesta, Advertising, Content Distribution, Digital TV, Europe

FreeWheel introduces ad management platform for OTT publishers
Sep 9, 2019 – FreeWheel has announced advancements in its digital integrated ad management platform for video publishers in Europe, which includes the extension of its partnership with Nielsen into EMEA, as well as holistic ad decisioning across sales channels.
News categories: FreeWheel, Nielsen, Thomas Bremond, Matt O’Grady, Advertising, Big Data, Digital TV, Europe, Streaming

Xandr introduces selling platform for premium TV and digital media companies
Sep 5, 2019 – Xandr has announced the launch of Xandr Monetize. The platform offers content owners improved monetization, through better inventory management, data-driven yield optimization, and differentiated buyer demand.
News categories: Xandr, Ryan Christensen, Carsten Schwecke, Amit Chaturvedi, Kya Sainsbury-Carter, Advertising, Big Data, Digital TV, USA, Worldwide

MRC finalizes Cross-Media Audience Measurement Standards for video
Sep 4, 2019 – The Media Rating Council (MRC) has issued a final version of its Cross-Media Audience Measurement Standards. The document sets forth provisions to guide the measurement of video advertising and content delivered through television, OTT and digital, including both desktop and mobile.
News categories: Media Rating Council, George W. Ivie, Advertising, Big Data, Digital TV, Mobile, Streaming, USA, Worldwide

ThinkAnalytics to launch ThinkAdvertising at IBC 2019
Sep 4, 2019 – ThinkAnalytics is to launch ThinkAdvertising, an addressable advertising solution that provides pay TV and OTT providers with insights from viewing, behavioral and demographic data, supported by ThinkAnalytics viewer personalization and segmentation models.
News categories: ThinkAnalytics, Peter Docherty, Advertising, Big Data, Digital TV, IBCShow, Worldwide

Viaccess-Orca and Smart to launch targeted TV advertising solution
Sep 4, 2019 – At DMEXCO 2019 and IBC2019, Viaccess-Orca (VO) and Smart Adserver will introduce an end-to-end, targeted TV advertising solution. With the solution, service providers can generate revenues through data and inventory monetization.
News categories: Viaccess-Orca, Smart Adserver, Alain Nochimowski, Romain Job, Advertising, Big Data, Digital TV, IBCShow, Media Player, Worldwide

Telaria partners with ABS-CBN in the Philippines
Sep 4, 2019 – Telaria (NYSE:TLRA) has announced that ABS-CBN will use Telaria’s Video Management Platform (VMP) to manage and monetize their OTT video inventory across all screens. Telaria now works with all the major Southeast Asian OTT video platforms.
News categories: Telaria, ABS-CBN, Kevin Smyth, Daniel Lawrense M. Dadulla, Advertising, Big Data, Digital TV, Philippines, Streaming