Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Tru Optik and Neustar expand audience targeting options for OTT
Aug 23, 2017 – Tru Optik has announced a partnership with Neustar. Through the partnership, the Neustar AdAdvisor Audiences and Data Onboarding capabilities become available for OTT ad-campaign targeting via Tru Optik’s OTT Marketing Cloud.
News categories: Tru Optik, Neustar, Andre Swanston, Steven Wolfe Pereira, Advertising, Big Data, Digital TV, Streaming, USA

ABC Network subscribes to Nielsen National Out-of-Home Measurement
Aug 16, 2017 – ABC Network has subscribed to Nielsen’s (NYSE: NLSN) National Out-of-Home Reporting Service. This agreement provides ABC with out-of-home viewing data, including ratings for all content—programs and commercials—aired on the network for live plus seven days of time-shifted viewing.
News categories: Nielsen, ABC Network, Peter Bradbury, Cindy Davis, Advertising, Big Data, USA

PeerLogix partners with ad services provider and releases OTT viewing data
Aug 16, 2017 – PeerLogix (OTC PINK: LOGX) has announced that it has signed a 12-month revenue sharing agreement with one of the leading Data Management Platforms in the digital advertising industry.
News categories: PeerLogix, Ray Colwell, William Gorfein, Advertising, Big Data, Market Research, Streaming, USA, Worldwide

Nielsen to include credit for viewing on Facebook, Hulu and YouTube
Aug 15, 2017 – Nielsen has announced that it will begin crediting video content distributed on Facebook, Hulu and YouTube in Digital Content Ratings. Through this capability, clients can capture incremental viewing of their content within their reported audience numbers.
News categories: Nielsen, Megan Clarken, Advertising, Big Data, Streaming, USA

Videology and Tru Optik create addressable reach platform for connected TV
Aug 2, 2017 – Videology has announced that it has completed its addressable integration with Tru Optik. The integration allows advertisers to use Videology’s platform to send targeted one-to-household messaging, based on third-party or first-party data segments, to nearly 100 million households.
News categories: Videology, Tru Optik, Aleck Schleider, Andre Swanston, Jason DeMarco, Francois Lee, Advertising, Digital TV, Mobile, Streaming, USA

Anthem names SpotX as exclusive video ad serving partner
Aug 1, 2017 – Anthem Sports & Entertainment has appointed SpotX as its exclusive video ad serving platform to power the monetization of its portfolio of unique media properties.
News categories: SpotX, Anthem Sports & Entertainment, Mike Laband, Chris Skinner, Advertising, Mobile, Streaming, Worldwide

TVNZ uses Brightcove for server side ad insertion on Chromecast
Jul 31, 2017 – Brightcove (NASDAQ: BCOV) has announced that it has enabled TVNZ to launch its video streaming service on Google Chromecast. Using Brightcove’s server-side ad insertion technology, TVNZ delivers a TV-like experience for its app through Google Chromecast.
News categories: Brightcove, TVNZ, Mark Stanton, Greg Montgomery, Advertising, Apps, Digital TV, New Zealand, Streaming

Videology finds advanced TV ad spend grew 150% in Q2 2017
Jul 27, 2017 – Videology has released its Q2 2017 U.S. TV & Video At-A-Glance report. Videology continues to see an increasing number of advertisers using their own first-party data for targeting, and that the number of connected TV ad requests has grown exponentially over the last three years.
News categories: Videology, Scott Ferber, Advertising, Big Data, Digital TV, Market Research, USA

Nielsen to provide out-of-home measurement for CNN and Turner Sports
Jul 26, 2017 – Nielsen (NYSE: NLSN) and Turner have announced that CNN and Turner Sports will subscribe to Nielsen’s National Out-of-Home Reporting Service. The agreement delivers program and commercial ratings for live plus seven days of time-shifted viewing.
News categories: Nielsen, Turner, CNN, Peter Bradbury, Jay Leon, Robin Garfield, Advertising, Big Data, Digital TV, USA