Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

VIZIO selects Whip Media for WatchFree+ ad revenue reporting
Mar 21, 2023 – VIZIO (NYSE: VZIO) has selected Whip Media to help manage ad revenue reporting for WatchFree+, its FAST service. VIZIO will use Whip Media's platform to calculate ad revenue royalties for its content partners.
News categories: Whip Media, VIZIO, Vince Muscarella, Adam Townsend, Advertising, Big Data, Digital TV, Smart TV, Streaming, USA

Integral Ad Science ad verification goes live with Netflix
Mar 20, 2023 – Integral Ad Science (Nasdaq: IAS) has launched Viewability and Invalid Traffic verification for Netflix’s (Nasdaq:NFLX) ad-supported plan, following the partnership announcement in 2022.
News categories: Integral Ad Science, Netflix, Lisa Utzschneider, Advertising, Digital TV, Streaming, Worldwide

DoubleVerify media quality measurement now available to Netflix advertisers
Mar 20, 2023 – DoubleVerify (NYSE: DV) measurement is now available to all Netflix advertisers, ensuring that their video ads are safe from fraud and invalid traffic, and are fully viewable by real people.
News categories: DoubleVerify, Netflix, Mark Zagorski, Advertising, Digital TV, Streaming, Worldwide

StarHub introduces interactive advertising with Hoppr
Mar 20, 2023 – Hoppr has launched its technology across the media assets of StarHub. Hoppr's solution delivers programmatic advertising across Connected TV, mobile and other engagement environments.
News categories: Hoppr, StarHub, Joe Prusz, Yann Courqueux, Advertising, Digital TV, Singapore, Streaming

Channel 4 adds Xandr to its digital ad-buying suite
Mar 16, 2023 – Channel 4 will be the first UK broadcaster to offer brands the option of using the automated ad buying platform Xandr having added it to its suite of demand side platforms.
News categories: Channel 4, Xandr, Fatima Dowlet, Adam Lynch, Melinda Clow, Advertising, Digital TV, UK

QYOU Media India selects SpringServe as primary ad server
Mar 15, 2023 – SpringServe (NASDAQ: MGNI) has announced that it has been selected by QYOU Media India as primary ad server, enabling more efficient and accurate management of its advertising.
News categories: SpringServe, QYOU Media, Leon Siotis, Krishna Menon, Advertising, Digital TV, India, Streaming

Media Distillery launches ad break detection solution
Mar 14, 2023 – Media Distillery has released Ad Break Distillery. The solution identifies the exact start and stop times of ad breaks in broadcast video, enabling enhanced monetization opportunities.
News categories: Media Distillery, Roland Sars, Ed Barton, Advertising, Digital TV, Worldwide

Roku and Best Buy announce advertising and retail relationship
Mar 10, 2023 – Best Buy (NYSE:BBY) is partnering with Roku (Nasdaq:ROKU) to provide its first-party data for targeting and measurement. Best Buy will also give shoppers exclusive access to Roku-branded TVs.
News categories: Roku, Best Buy, Julian Mintz, Advertising, Big Data, Digital TV, Smart TV, Streaming, USA

Publica joins Amazon streaming TV ad server certification program
Mar 10, 2023 – Publica will be joining the new, global Amazon Publisher Services (APS) Ad Server Certification Program for streaming TV, allowing simpler APS header bidding integration for publishers.
News categories: Publica, Amazon Publisher Services, Sean Galligan, Advertising, Digital TV, Streaming, Worldwide