Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

ITV Studios selects Whip Media for performance tracking
Sep 15, 2022 – Whip Media has announced that ITV Studios will utilise Whip Media’s platform for performance tracking of its popular entertainment content, including the company’s growing FAST (free ad-supported streaming TV) channels.
News categories: Whip Media, ITV Studios, Paul Hastings, Graham Haigh, Advertising, Africa, Big Data, Digital TV, Europe, Middle-East, Streaming

Vevo using TripleLift for dynamic overlay ads
Sep 14, 2022 – Vevo has partnered with TripleLift to launch dynamic overlay ads, specifically for Vevo’s linear-programmed TV channels. Vevo’s overlay ads are delivered within contextually relevant content.
News categories: TripleLift, Vevo, Michael Shields, Natalie Gabathuler-Scully, Advertising, Digital TV, Streaming, Worldwide

Fox Television Stations and Comscore partner to transact on advanced audiences in Local TV
Sep 12, 2022 – Comscore (Nasdaq: SCOR) has announced a partnership with FOX Television Stations (FTS) that will see the local TV broadcaster leverage a Comscore-based currency to support transactions on advanced audiences across its owned and operated footprint.
News categories: Comscore, Fox Corp, Carol Hinnant, Tom Fleming, Chad Roscher, Advertising, Big Data, Digital TV, USA

DISH Media partners with SeaChange and Beachfront on linear programmatic
Sep 12, 2022 – DISH Media (NASDAQ: DISH) has announced a solution enabling advertisers to access linear TV inventory through a real-time, programmatic buying model. National Linear Programmatic (NLP) will work across DISH TV's 7+ million households in the US.
News categories: DISH Media, Beachfront, SeaChange, Viant, Kevin Arrix, Chris Maccaro, Chris Klimmer, Jonathan Ahuna, Advertising, Digital TV, USA

Castoola grows ad response rates and purchases using ThinkAdvertising
Sep 9, 2022 – ThinkAnalytics has revealed that Castoola has used the ThinkAdvertising solution to boost the purchases from contextual hyper-targeted advertising campaigns for a European pay-TV operator by over 10x.
News categories: ThinkAnalytics, Castoola, Peter Docherty, Filip Remskar, Advertising, Big Data, Digital TV, Europe

Red Bee Media enters the FAST market with Red Bee Pulse
Sep 9, 2022 – Red Bee Media has announced the addition of FAST services to its Red Bee Pulse product. Red Bee’s scalable OTT virtual channel and advanced ad insertion capabilities help organisations launch FAST services quickly and grow digital audiences.
News categories: Red Bee Media, Nowtilus, Steve Russell, Patrick Knippel, Advertising, Content Distribution, Digital TV, Streaming, Worldwide

TVision and Lumen to add cross-platform attention measurement for the UK
Sep 8, 2022 – TVision and Lumen Research have announced a partnership to bring cross-platform attention measurement to US and UK customers. TVision is developing a UK-based, opt-in panel to measure person-level TV viewing and engagement.
News categories: TVision, Lumen Research, Yan Liu, Mike Follett, Advertising, Big Data, Digital TV, UK, USA

Evergent and XroadMedia to unite content intelligence with subscription management
Sep 8, 2022 – Evergent has announced that XroadMedia will provide content intelligence and anonymized viewer profiles to better inform Evergent’s flexible monetization solution. The two companies will develop joint solutions for CRM and monetization.
News categories: Evergent, XroadMedia, Vijay Sajja, Adolf Proidl, Advertising, Big Data, Digital TV, Worldwide

MultiChoice Group implements Irdeto Server Side Ad Insertion
Sep 8, 2022 – Irdeto has announced the rollout of Irdeto Server Side Ad Insertion (SSAI) by MultiChoice. Irdeto SSAI, launched to the market in January 2022, maximizes addressable live ad inventory of OTT video at scale while delivering a seamless ‘TV-like’ viewing experience.
News categories: Irdeto, MultiChoice, Shane McCarthy, Fahmeeda Cassim Surtee, Advertising, Content Distribution, Digital TV, South Africa