Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

StackAdapt offers access to Channel 4 programmatic inventory
Dec 4, 2024 – StackAdapt has announced a collaboration with Channel 4, the UK Public Service Broadcaster (PSB) to open up broadcast advertising inventory for StackAdapt clients in the UK for the first time. 
News categories: StackAdapt, Channel 4, Ed Mullins, Fatima Dowlet, Advertising, Digital TV, Streaming, UK

ThinkAnalytics launches contextual advertising solution
Dec 4, 2024 – ThinkAnalytics has launched ThinkContextualAI, a contextual advertising solution powered by metadata that describes not only what content is about but why it resonates with individual viewers.
News categories: ThinkAnalytics, Peter Docherty, Advertising, Big Data, Digital TV, Streaming, UX, Worldwide

WeTV partners with Magnite on video inventory monetisation
Dec 3, 2024 – WeTV is to use the BidLink solution within Magnite's (Nasdaq: MGNI) ad server to scale programmatically, while the Magnite Streaming and DV+ SSPs will help WeTV monetize its inventory.
News categories: Magnite, WeTV, Gavin Buxton, Mary Yeo, Advertising, Asia, Digital TV, Streaming

Ipsos in discussions to acquire Kantar Media
Dec 2, 2024 – Following information published in the press, Ipsos has confirmed that discussions are currently underway regarding a potential acquisition of Kantar Media.
News categories: Ipsos, Kantar Media, Advertising, Big Data, Digital TV, MandA, Market Research, Worldwide

Teads extends Smart TV ad partnership with VIDAA
Dec 2, 2024 – Teads has extended its deal with VIDAA, maintaining access to VIDAA's home screen for placement of ads, as well as gaining access to video inventory on VIDAA's Channels streaming service.
News categories: Teads, VIDAA, Jeremy Arditi, Guy Edri, Amalia Necula, Advertising, Asia, Digital TV, Europe, North America, Smart TV, Streaming, TV OS, UX

smartclip and Virtual Minds complete server technology integration
Nov 27, 2024 – Virtual Minds’ data management platform has been integrated with smartclip's ad server, enabling broadcasters to leverage data for the integrated delivery of campaigns across all video channels.
News categories: Virtual Minds, smartclip, Tom Peruzzi, Thomas Servatius, Advertising, Big Data, Digital TV, Europe

NBCUniversal and Walmart embed shoppable experiences in live sports
Nov 26, 2024 – By bringing live shoppable elements to streaming and linear sports coverage, NBCUniversal and Walmart are making it easy for viewers to start holiday shopping from the comfort of home.
News categories: NBCUniversal, Walmart Connect, Alison Levin, Rich Lehrfeld, Advertising, Digital TV, USA, UX

Xumo and PubMatic partner on programmatic advertising
Nov 21, 2024 – Xumo and PubMatic (Nasdaq: PUBM) have announced a partnership to make Xumo’s premium inventory programmatically available to advertisers via PubMatic.
News categories: PubMatic, Xumo, Nicole Scaglione, Ying Wang, Advertising, Digital TV, Streaming, USA

Mediaocean to acquire Innovid
Nov 21, 2024 – Mediaocean and Innovid (NYSE:CTV) have made an agreement for Mediaocean to acquire Innovid. Innovid will be merged with Flashtalking to create a global, independent, omnichannel ad tech platform.
News categories: Mediaocean, Innovid, Flashtalking, Bill Wise, Zvika Netter, Grant Parker, Advertising, Digital TV, MandA, Worldwide