Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Together TV and Red Bee launch social purpose streaming service
May 4, 2022 – Together TV has launched its free to use streaming service with Red Bee Media. Together TV selected Red Bee Media's OTT streaming capability for its flexibility of branding, content management, video monetisation and organisation.
News categories: Red Bee, Together TV, Nowtilus, Steve Russell, Alexander Kann, Advertising, Content Distribution, Content Protection, Digital TV, Streaming, UK

Future Today integrates Publica's server-side ad insertion technology
May 3, 2022 – Future Today has announced a collaboration with Publica (Nasdaq: IAS) to power its server-side ad insertion (SSAI). Publica's solution enables the seamless delivery of CTV advertising by stitching ads directly into the video stream.
News categories: Publica, Future Today, Ben Antier, Vikrant Mathur, Advertising, Digital TV, Streaming, USA

Comcast Technology Solutions releases SCTE 224-based linear ad insertion solution
May 3, 2022 – Comcast Technology Solutions has launched a linear addressable advertising solution. The solution uses an SCTE 224 standard notification interface to present rich linear metadata to trigger linear addressable ads.
News categories: Comcast Technology Solutions, Comcast Advertising, Bart Spriester, Larry Allen, Marija Masalskis, Advertising, Big Data, Cable TV, Digital TV, USA

Tubi expands relationship with Nielsen
Apr 29, 2022 – Tubi has announced that it's working on an expansion of its current integration with Nielsen that will allow for enhanced and comprehensive measurement through Nielsen’s Digital Ad Ratings (DAR) product.
News categories: Tubi, Nielsen, Mark Rotblat, Ameneh Atai, Advertising, Big Data, Digital TV, Streaming, USA

NBCUniversal launches Peacock Ad Manager with tvScientific
Apr 29, 2022 – NBCUniversal has announced a partnership with tvScientific to launch Peacock Ad Manager, a self-service ad buying platform with full-funnel attribution measurement. Peacock Ad Manager givse advertisers access to the full breadth of NBCUniversal’s streaming portfolio.
News categories: tvScientific, NBCUniversal, Jason Fairchild, Krishan Bhatia, Advertising, Digital TV, Streaming, USA, Worldwide

Goldman Sachs to put $325 million into iSpot.tv
Apr 27, 2022 – iSpot.tv has signed an agreement with funds managed by Goldman Sachs Asset Management for a $325 million investment. iSpot, which has raised $58 million since being founded in April 2012, now generates over $100 million in annual recurring revenues.
News categories: iSpot.tv, Goldman Sachs, Sean Muller, Leonard Seevers, Joon Park, Advertising, Digital TV, USA, Venture Capital

Nielsen brings in Inscape Smart TV data for local and national TV measurement
Apr 26, 2022 – Nielsen (NYSE: NLSN) and VIZIO (NYSE: VZIO) have announced an agreement that provides Nielsen with Inscape glass-level Smart TV viewership data. Nielsen now has the rights to integrate Inscape data for both local and national audience measurement.
News categories: Nielsen, VIZIO, Peter Bradbury, Advertising, Big Data, Digital TV, Smart TV, USA

Synamedia expands Synamedia Go cloud video suite
Apr 25, 2022 – Synamedia has announced the launch of its complete Synamedia Go cloud video suite. Synamedia Go offers video service providers everything they need to launch a streaming service as well as the ability to customize it to increase value.
News categories: Synamedia, Nick Thexton, Tom Morrod, Advertising, Big Data, Content Distribution, Digital TV, NABShow, Streaming, UX, Worldwide

Cox Media Group expands digital streaming with Amagi
Apr 22, 2022 – Amagi has announced that Cox Media Group (CMG) has chosen Amagi to power its streaming across connected TV, mobile, web, and distribution as CMG launches a major expansion of its free digital streaming strategy.
News categories: Amagi, Cox Media Group, Srinivasan KA, Marian Pittman, Mark Beck, Advertising, Content Distribution, Digital TV, Streaming, USA