Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Amagi brings Megaphone TV interactivity & advertising to streaming clients
Apr 20, 2022 – Amagi has announced a partnership with Megaphone TV. Megaphone TV allows networks to poll, quiz, and transact with their audiences via mobile, tablet, or desktop devices and to broadcast the results live on-air in real-time.
News categories: Amagi, Megaphone TV, Baskar Subramanian, Dan Albritton, Advertising, Digital TV, NABShow, Streaming, USA, UX

Roku debuts clean room for advertisers ahead of TV Upfronts
Apr 19, 2022 – Roku (Nasdaq: ROKU) has launched a privacy-first data collaboration environment that allows advertisers and agencies to use their encrypted first-party data to implement ad campaigns with Roku, without relying on cookies or consortiums.
News categories: Roku, Louqman Parampath, Adam Gitlin, Brad Stockton, Advertising, Big Data, Digital TV, Set Top Box, Smart TV, Streaming, USA

Sinclair and USSI Global to pilot ATSC 3.0 datacasting service
Apr 14, 2022 – Sinclair Broadcast Group (Nasdaq: SBGI) and USSI Global have announced that they will partner to offer the nation’s first commercial datacasting service using the NextGen Broadcast standard (ATSC 3.0).
News categories: Sinclair Broadcast, USSI Global, Chris Ripley, Anthony Morelli, Advertising, ATSC 3, Broadband, USA

tvScientific launches CTV advertising solution for Games
Apr 14, 2022 – tvScientific has launched a CTV performance advertising solution for the games industry. The ad platform combines the reach and engagement of TV advertising with the performance, trackability and cost effectiveness of digital marketing.
News categories: tvScientific, Kent Wakeford, Jerome Turnbull, Advertising, Digital TV, Gaming, Worldwide

Comcast’s Effectv taps Comscore for local TV measurement
Apr 12, 2022 – Comscore (Nasdaq: SCOR) and Effectv have announced that Effectv will use Comscore’s audience impression-based measurement product with local advertising clients to deliver an industry measurement solution for marketers.
News categories: Comscore, Effectv, Bill Livek, James Rooke, Advertising, Digital TV, USA

Blu Digital Group launches AI-driven ad-placement detection for FAST and AVOD
Apr 12, 2022 – Blu Digital Group (BDG) has launched BluSpot. BluSpot uses AI to take any video and automatically detect ad placement opportunities for film/TV content intended to stream on ad-based platforms (FAST and AVOD).
News categories: Blu Digital, George Rausch, Advertising, Big Data, Digital TV, NABShow, Streaming, Worldwide

WarnerMedia and IPG Mediabrands run audience-based currencies comparison
Apr 7, 2022 – WarnerMedia Ad Sales and IPG Mediabrands have launched a test-and-learn for alternative measures of video ad performance to provide a side-by-side look at three contenders in the alternative currency space when running the same campaigns.
News categories: WarnerMedia, MAGNA, IPG Mediabrands, JP Colaco, Dani Benowitz, Brian Hughes, Advertising, Big Data, Digital TV, USA

VideoAmp and TiVo renew data licensing partnership
Apr 7, 2022 – VideoAmp has renewed its data licensing partnership with TiVo (Nasdaq: XPER). TiVo's TV dataset captures viewership behavior on both live and time-shifted content with a second-by-second data stream across its household footprint.
News categories: VideoAmp, TiVo, Nick Chakalos, Fariba Zamaniyan, Advertising, Big Data, Digital TV, Set Top Box, USA

EDO secures $80m investment from Shamrock Capital
Apr 6, 2022 – EDO has announced the closing of an $80 million strategic growth investment from Shamrock Capital. The investment provides EDO with capital to scale its business in outcome measurement for Convergent TV.
News categories: EDO, Inc, Shamrock Capital, Edward Norton, Kevin Krim, Dr. Daniel Nadler, Laura Held, Advertising, Big Data, Digital TV, USA, Venture Capital