Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

ITV to launch shoppable TV in the UK on LG TVs
Jul 6, 2021 – ITV is to launch shoppable TV, allowing viewers to discover and shop items from its programmes directly on screen. The interactive system uses AI technology from TheTake, a contextual product discovery company.
News categories: ITV, TheTake, LG Electronics, Bhavit Chandrani, Paul Ridsdale, Ty Cooper, Mihee Yoo, Pete Markey, Advertising, Digital TV, Smart TV, UK, UX

Magnite acquires CTV ad serving platform SpringServe
Jul 1, 2021 – Magnite (Nasdaq: MGNI) has acquired SpringServe. SpringServe's technology manages multiple aspects of video advertising for CTV publishers such as inventory routing, customized ad experiences, and advanced podding logic.
News categories: Magnite, SpringServe, Michael Barrett, Joseph Hirsch, Christo Owen, Brian Hunt, Travis Hockersmith, Advertising, Digital TV, MandA, Streaming, USA

VIZIO announces first certified OAR technology partners
Jul 1, 2021 – VIZIO (NYSE: VZIO) has announced that LTN, Beachfront, FreeWheel, INVIDI, Google, Adcuratio and Extreme Reach are compliant with Open Addressable Ready (OAR) specifications and are certified to enable OAR campaigns.
News categories: VIZIO, Zeev Neumeier, Malik Khan, Ben Abbatiello, Stefan Maris, Bruce Anderson, Peentoo Patel, Advertising, Digital TV, Smart TV, Streaming, USA

Interactive Avenues partners with mediasmart for programmatic and CTV advertising in India
Jul 1, 2021 – Interactive Avenues has announced that in partnership with Affle's mediasmart it will be one of the first agencies in India to offer measurable programmatic CTV advertising solutions to its clients.
News categories: mediasmart, Interactive Avenues, Noelia Amoedo, Amardeep Singh, Advertising, Digital TV, India, Streaming

Smart AdServer acquires CTV and video ad platform DynAdmic
Jun 30, 2021 – Smart AdServer has announced the acquisition of DynAdmic. DynAdmic's proprietary audio and video content recognition technology offers advertisers a unique cookie-free contextual targeting solution.
News categories: Smart AdServer, DynAdmic, Arnaud Creput, Stéphane Bonjean, Bruno Champion, Advertising, Digital TV, MandA, Streaming, Worldwide

MediaMath adds Airtel Ads to its demand-side platform
Jun 30, 2021 – Demand-side platform, MediaMath, has announced a collaboration with Airtel. Airtel recently launched Airtel Ads to enable brands to run campaigns to its over 340 million customers in India.
News categories: MediaMath, Airtel, Giovanni Tricarico, Vignesh Narayanan, Amardeep Singh, Advertising, Digital TV, India, Mobile, Satellite

Xandr unifies audiences across CTV and linear addressable
Jun 29, 2021 – Xandr has announced inventory analysis that unifies audiences and ad systems across linear addressable and OTT, so TV distributors can maximize yield and ad buyers can reach the audiences they care about.
News categories: Xandr, WarnerMedia, Aaron Martin, Amy Leifer, Advertising, Big Data, Digital TV, USA

ANA partners with Comscore to assess Virtual People ID
Jun 24, 2021 – The ANA has announced that it is partnering with Comscore to conduct a preliminary test as part of its efforts to develop a privacy-preserving cross-media measurement solution for marketers.
News categories: Association of National Advertisers, Comscore, Bill Tucker, Bill Livek, Advertising, Big Data, Digital TV, USA

TVision measures viewer engagement across CTV and linear
Jun 24, 2021 – TVision has introduced a CTV Planning tool that allows marketers to evaluate viewer engagement across both linear TV and CTV - including CTV walled gardens - reporting how people really watch TV.
News categories: TVision, Yan Liu, Mike Perlman, Advertising, Big Data, Digital TV, USA